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Consumer Psychology for Fashion (Online Short Course)

Consumer Psychology for Fashion (Online Short Course)

London College of Fashion
Taught by
Kate Nightingale


This course applies concepts and theories from the scientific study of human behaviour, Psychology, and applies them in the context of fashion. Created by the originator of the Psychology programmes at London College of Fashion, this course introduces you to the interrelationships between psychology and fashion and explores how an understanding of psychology can lead to a more ethical and socially responsible engagement with fashion.

In this course, you will be introduced to the psychological processes underpinning how we make sense of the world and fashion, the relationships between fashion, self and identity, body satisfaction, fashion’s social responsibility, consumer behaviour and fashion as a force for good.

You will need to dedicate at least 2 hours per week for self-study.

  • Sensation and perception
  • Fashion, self and identity
  • Body satisfaction
  • Social responsibility
  • Shopping for fashion
  • Multisensory aspects of consumer behaviour
  • Sustainable fashion
  • Fashion as a force for good

By the end of this course you will have:

  • An understanding of the psychological processes of sensation and perception and how this impacts engagement with fashion
  • Explored the relationships between fashion, self and identity and how fashion is a means of self-expression
  • Discussed how fashion can influence body satisfaction and how this can affect us psychologically
  • Considered how and why consumers shop for fashion
  • An understanding of the role of psychology in changing behaviour leading to a more ethical and sustainable fashion industry
  • Discovered how fashion can be a force for good

Who is Consumer Psychology for Fashion (Online Short Course) for?
This course is for everyone interested in understanding the interrelationships between human behaviour and fashion. All levels welcome.

Please note: This course is for students aged 18 and older.

Why choose an LCF Online Short Course
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally, all LCF Online Short Courses include:

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCF Certificate upon completion

Further details about preparing for your online course, including the equipment you need, can be found at Frequently Asked Questions.

Please note that all courses are taught in UK time. To compare times, please check World Buddy.
Online courses are not available to book on the day they start.

Tutor Description

Kate Nightingale is a consumer and fashion psychologist and the founder of Style Psychology Ltd, which advises global fashion brands on how to apply insights into human behaviour to improve business performance. Kate and her associates have advised brands like Harvey Nichols, House of Fraser, Desigual, rpa:group, and Water Babies both in the UK and internationally.

Kate is also a lecturer in consumer psychology, consumer behaviour and customer experience at Regent’s University, Instituto Marangoni and London College of Fashion. She speaks at numerous industry conferences and is often approached by press appearing on Sky News, BBC News and Channel 4 News amongst others.


In order to fully participate in the practical exercises, please have the following materials/equipment for the first class:

  • A notepad and a pen
  • A modern computer with an up-to-date operating system
  • An up-to-date web browser (Google Chrome is recommended)
  • A microphone (a headset with microphone/headphones is recommended)
  • Headphones
  • Webcam

Finally, a good broadband connection is also essential (mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).

Available dates