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Business of Styling (Online Short Course)

Business of Styling (Online Short Course)

London College of Fashion
Taught by
Nada Dahab


This course provides an introduction into the business of styling. You can be the most experienced stylist out there but, the reality is, if you don’t have customers, you don’t have a business. This course shows you how to set up the right styling business for you, attract your ideal clients and get consistent bookings. After every live course with your tutor, an industry expert, you will be given assignments for which you will gain personalised feedback.

  • How to monetise the current growth in the styling industry
  • The different types of styling and how to determine which would be best suited to you
  • How to engage with appropriate companies/platforms in order to gain experience and build your network.
  • How to find your unique message to market and your branding
  • How to identify and target your ideal clients
  • Your essential checklist to set up your successful styling business
  • Marketing your business to attract your ideal clients
  • Getting press and growing your personal brand
  • How to price your services, and work with clients with different budgets.
  • How to spend your time effectively, and achieve the right balance between delivering the service and marketing and managing the business.

By the end of this course you will have:

  • Gained a strong understanding as to which styling roles are best suited to you
  • Created your own unique message to market and be clear on your own personal branding
  • Understood who your ideal client is and how to target them
  • Developed a marketing strategy to start getting paying clients in straight away
  • Gained a clear understanding on what 4 key things your website needs to convert to sales
  • Received clear steps on how to get your own press to grow your social proof and be seen as an authority
  • Gained confidence to sell to new clients and keep existing ones
  • Developed a roadmap and checklist for growing your business from scratch

Who is Business of Styling (Online Short Course) for?
This course is excellent for anyone who wants to start or grow their business as a personal stylist, fashion stylist or personal shopper. You may be someone who provides both online and offline services to your clients, interested in scaling your business or starting from scratch.

Why choose an LCF Online Short Course
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCF Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCF Certificate upon completion

Further details about preparing for your online course, including the equipment you need, can be found at Frequently Asked Questions.

Please note that all courses are taught in UK time. To compare times, please check World Buddy.

Tutor Description

Nada Dahab is a British Egyptian Freelance Commercial Fashion Stylist who has styled adverts for clients such as Actimel, Barclaycard and Calor. At the start of her career, she was contributing features to Volt magazine's online home, Volt cafe as well as working for Christian Dior Homme and Ermenegildo Zegna as a menswear sales consultant who would create looks for her clients, often helping them detox their wardrobes or dress for special occasions. Nada's passion for menswear and tailoring was greatly enhanced by this incredible experience.

Nada prides herself on being a multi-disciplinary creative who works not just as a Stylist with individuals who need help dressing for an occasion or updating their summer wardrobe but also commercially, helping create character through costume for adverts and events. One of Nada's favourite roles was acting as Creative Director, for Egyptian menswear brand Concrete where she would come up with concepts for their social media campaigns. Nada would oversee the entire process from the conception of ideas to the styling and placement of product to the production of the shoots. Currently, Nada is an associate lecturer at Central Saint Martins on the MA Applied Imagination in the creative industries as well as a Short Course Tutor at London College of Fashion, teaching students Fashion Media Styling. 


In order to fully participate in the practical exercises, please have the following materials/equipment for the first class:

  • A notepad and a pen
  • A modern computer with an up-to-date operating system
  • An up-to-date web browser (Google Chrome is recommended)
  • A microphone (a headset with microphone/headphones is recommended)
  • Headphones
  • Webcam

Finally, a good broadband connection is also essential (mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).

Available dates