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Business of Styling (Online Short Course)

Business of Styling (Online Short Course)

London College of Fashion
Taught by
Nada Dahab


This online course will introduce you to everything you need to know to create a successful styling business. You will learn the difference between personal styling, editorial styling, and commercial styling, and the key success factors to thrive in each field. Join this course to learn how to set up your own rewarding and exciting fashion styling business.

You may be an experienced stylist with a great eye for clothes and design, but if you don’t have clients, you don’t have a business. On this course you will learn how to market yourself as a stylist, and how to get consistent bookings from your ideal clients. You will find out how to position yourself uniquely in the market, how to target the right customers, and how to price your services correctly for clients with different budgets.

Each week you will be provided with checklists, and practical assignments to help you practice the skills of a professional freelance stylist. You will gain insight into the styling industry, and find out what a stylist does day to day. You will learn about the factors that a professional personal stylist must take into consideration to build good relationships with clients and generate profit from their services.

By the end of the course you will be much better informed and able to make the right decisions when as you set up and successfully market your own freelance styling business.


  • The different types of styling and how to determine which would be best suited to you
  • How to monetise the current growth in the styling industry
  • How to set up your business and generate income
  • Your essential checklist to set up your successful styling business
  • How to brand and market a styling business
  • Promotion across digital platforms and in person
  • How to identify and target your ideal clients based on your preferences and skill set
  • Getting along with clients and making them feel special
  • Getting press and growing your personal brand
  • What services you will offer
  • How to up-sell
  • How to price your services and work with clients with different budgets
  • What platforms/channels to use to communicate with your clients?
  • How to spend your time effectively between delivering the service and marketing/managing the business

Course Outcomes:
By the end of the course you will have;

  • An understanding of what makes a successful personal styling business
  • Learnt how to monetise and price your services
  • Learnt how to build a network of clients
  • Created mood boards and client profiles
  • Explored the different types of styling
  • Received clear steps on how to get your own press to grow your social proof and be seen as an authority
  • Developed a roadmap and checklist for growing your business from scratch

Who is Business of Styling (Online Short Course) for?
This course is for anyone with an interest in styling who would like to know how to monetise their eye for style and create a successful business. You may go on to studying styling in more detail or work as a freelance stylist and set up your own business.

Level: Beginners.

Please note: This course is for students aged 18 and older.

Why choose an LCF Online Short Course
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCF Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCF Certificate upon completion

Please note that all courses are taught in UK time. To check and compare times please click here
Please note that Online courses are closed to all new bookings 48 hours prior to the course starting.

Tutor Description

Nada Dahab is a British Egyptian Freelance Commercial Fashion Stylist who has styled adverts for clients such as Actimel, Barclaycard and Calor. At the start of her career, she was contributing features to Volt magazine's online home, Volt cafe as well as working for Christian Dior Homme and Ermenegildo Zegna as a menswear sales consultant who would create looks for her clients, often helping them detox their wardrobes or dress for special occasions. Nada's passion for menswear and tailoring was greatly enhanced by this incredible experience.

Nada prides herself on being a multi-disciplinary creative who works not just as a Stylist with individuals who need help dressing for an occasion or updating their summer wardrobe but also commercially, helping create character through costume for adverts and events. One of Nada's favourite roles was acting as Creative Director, for Egyptian menswear brand Concrete where she would come up with concepts for their social media campaigns. Nada would oversee the entire process from the conception of ideas to the styling and placement of product to the production of the shoots. Currently, Nada is an associate lecturer at Central Saint Martins on the MA Applied Imagination in the creative industries as well as a Short Course Tutor at London College of Fashion, teaching students Fashion Media Styling. 


In order to fully participate in the practical exercises, please have the following materials/equipment for the first class:

  • A notepad and a pen
  • A modern computer with an up-to-date operating system
  • An up-to-date web browser (Google Chrome is recommended)
  • A microphone (a headset with microphone/headphones is recommended)
  • Headphones
  • Webcam

Finally, a good broadband connection is also essential (mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).

Available dates