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On The Mend & NHS Staff on ITV Creates

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On the mend - ITV in sculpture
On the mend - ITV in sculpture

Written by
Post-Grad Community
Published date
30 March 2020

On The Mend are the only creative studio in the UK to focus solely on health awareness. Their bespoke events, workshops and projects are designed to inform and educate people on the societal impacts on health and well-being. They provide a platform to empower those under-represented by the current healthcare system.

On The Mend's idea for their ITV ident was devised by Sophia Luu and Mathilda Della Torre. The idea sees each member of NHS staff given broken sections of the ITV logo each staff member mends the logo with a craft related to their profession. For example, a surgeon may be glueing pieces back together with filler. The piece emphasises the journey of the shapes from broken pieces into a ‘fixed’ whole.

Sophia, Mathilda and On The Mend were introduced to ITV by Imperial Health Charity, helping our hospitals do more through grants, arts, volunteering and fundraising. They also fund major redevelopments, research and medical equipment.

Sophia and Mathilda have previously been funded by Post-Grad Community for a project that was shown at Tate Exchange. You can read more on our stories page 'The importance of ‘Good Design’ – finding a creative social enterprise'.

Since then ‘on the mend’ received funding from Post-Grad Community Fund. This time, the funding was to produce concept project, ‘Fonts with Feelings’, which aimed to enable those visually-impaired to experience differences in fonts and their designs. However, as a team with no visual impairment, our understanding of the lives of our audience was dangerously limited. Since then, the project has grown and developed to become the only creative studio in the UK to focus solely on health awareness and equality. Learn more about How we can teach inclusivity and accessibility in design schools better.

ITV logo in foam shapes

Keep updated with the project and their work through their website, or contact them via email at hello@onthemend.me and check out their Instagram and Twitter.