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Collage of images with different portraits.

Subcultures: Then and Now

‘Subcultures: Then and Now’ is a research project exploring subcultural style and its impact on fashion, curation and culture.

Our starting point is 'Streetstyle', the groundbreaking exhibition held at the V&A in 1994, curated by Amy De La Haye, Cathie Dingwall and Ted Polhemus. On its 25th anniversary, we're looking back and considering subcultures now: how we research them, document them and seek to understand their significance in contemporary culture.

We encourage you to explore, be inspired and use our responses to spark your own.

Subcultures: Then

  • Jackets and motorbike
    The Rocker display from the ‘Streetstyle: From Sidewalk to Catwalk’ exhibition.
  • Man standing in shop doorway
    Gathering information for the exhibition involved a “whole new way of collecting and we had to devise new strategies for doing it.”
  • Sarah Callard
    Specialist advisor (New Age Travellers) Sarah Callard in Brighton, 1993.
  • Jacket with
    “First and foremost, I’m a skinhead”: John G. Byrne’s customised Levi’s jacket.
  • Costumes on display
    Acquiring a Teddy Boy suit for the exhibition was very difficult, revealing “the incredible poignancy these objects have.”
  • Clothes on display
    A New Age Traveller outfit worn by Fraggle with label waiting to be taken into the gallery and dressed.
  • Pat Essam
    Patricia (Pat) Essam, who became a Teddy Girl in 1954.
  • Pat Essam in group
    Photograph of Pat Essam (left) with friends c. 1954, donated to the exhibition.
  • Clothing on display
    Specialist Advisor Derek Falconer ran Crazy Clothes in Notting Hill and donated his leather Northern Soul outfit for the exhibition’s Funk section.
  • Patchwork coat
    The high fashion spin-off for the Rasta and Funk subcultural outfits was this patchwork coat by designer Pam Hogg, early 1990s.
  • Suit on display
    When Dr Beryl Gilroy emigrated to England from Guyana in 1952, she brought with her clothes made by her dressmaker (including this suit.)
  • Ragga outfit
    “Girls were wearing things like Wonderbras so we decided to make it in Chanel-style quilted fabric, with a sort of bustier top” — Pascale, of her donated Ragga outfit.
  • Travellers exhibition display
    The outfits of Fraggle and her partner and child, 3 Travellers who lived in the Forest of Dean to protest the trees being cut down.
  • John Stuart
    “John Stuart lent Rocker clothing and again we couldn’t get people to part with their original jackets… They’re imprinted with wear and memories.”
  • Clothes on the street
    Amy recalls going to collect clothes for the exhibition from Rocker John Stuart and finding them thrown on the street or loaned to someone.
  • Pairs of boots
    “If we don’t take the dirt off the psychobilly’s boots why do we at the time routinely take the dirt out of the 18 century dress?"

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