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Subcultures: Then and Now

Collage of images with different portraits.
Collage of images with different portraits.
Image courtesy of UAL, Photography courtesy of Olivia Rose and 35mm Slides courtesy of Professor Amy de la Haye.

‘Subcultures: Then and Now’ is a research project exploring subcultural style and its impact on fashion, curation and culture.

Our starting point is 'Streetstyle', the groundbreaking exhibition held at the V&A in 1994, curated by Amy De La Haye, Cathie Dingwall and Ted Polhemus. On its 25th anniversary, we're looking back and considering subcultures now: how we research them, document them and seek to understand their significance in contemporary culture.

We encourage you to explore, be inspired and use our responses to spark your own.

Subcultures: Then

  • thenandnow-one.jpg
    , The Rocker display from the ‘Streetstyle: From Sidewalk to Catwalk’ exhibition.
  • thenandnow-2.jpg
    , Gathering information for the exhibition involved a “whole new way of collecting and we had to devise new strategies for doing it.”
  • thenandnow-3.jpg
    , Specialist advisor (New Age Travellers) Sarah Callard in Brighton, 1993.
  • subscultures-4.jpg
    , “First and foremost, I’m a skinhead”: John G. Byrne’s customised Levi’s jacket.
  • subcultures-5.jpg
    , Acquiring a Teddy Boy suit for the exhibition was very difficult, revealing “the incredible poignancy these objects have.”
  • subcultures-6.jpg
    , A New Age Traveller outfit worn by Fraggle with label waiting to be taken into the gallery and dressed.

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Subcultures: Now

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