Introduction to Fashion Illustration aims to introduce you to your course and its subject specialism as well as to effective learning and studentship at undergraduate level. It will orientate you to the practices and knowledgebase needed to understand your discipline and help you to develop your skills for independent & collaborative learning, reflection and evaluation. Students come from many diverse educational experiences and a part of this unit will enable you to reflect on your own background and how that shapes the way you approach your course.
The emphasis of the Fashion Illustration and Spatial Interaction unit is on the practice of fashion imaging and illustration and how it relates to differing spatial environments. This unit offers you the opportunity to experiment with situating your work in the context of public spaces responding to a simulated client brief. Having explored how emerging technologies and digital platforms can transform your illustrations in Block 1, you will be required to demonstrate this understanding by applying these skills to an exploratory collaborative project, working in groups to plan and produce a final outcome. This unit gives you the opportunity to expand your horizons with regard to the potential and scope of communicating your work in a large‐scale arena. You will also explore sound, film, VR, static and site‐specific ideas. During the course of the unit you will develop your visual vocabulary using both traditional and digital techniques, which will also give you an opportunity to expand your sources of reference, linking research and content to the practice of fashion imaging in a public domain.
Introduction to Cultural Historical Studies introduces the Cultural and Historical Studies approach to fashion and related areas. The unit provides a broad overview of the subject and introduces key concepts and ways of thinking that will form the basis of subsequent study. It will also inform decisions regarding the Cultural and Historical Studies unit that is chosen for future study.
Cross Media Narratives introduces you to content production for digital platforms as a context for Fashion Imaging and illustration, exploring branding, advertising and promotion. Through a study of locations and the people that inhabit them, you will explore the fundamentals of observational research, visual communication, image sequencing, and narrative. A rigorous development process that synthesizes your first‐hand observations and secondary research methods will guide your final outcome. The sprit and energy of your chosen location will be interpreted and documented to create a visual scene‐scape to be edited and presented via online formats. You will be introduced to and explore a range of emerging online applications and platforms to present this body of work within an evolving digital environment.
London College of Fashion, UAL (LCF), is a leader in fashion design, media and business education. We have been nurturing creative talent for over a century, offering courses in all things fashion. We encourage students to examine the past and challenge the present. To have inventive, assertive ideas that challenge social and political agendas. We give students the skills, opportunities – and above all, the freedom – to put those ideas into practice. By leading the way in fashion design, business, and the media, we influence culture, economics and our society.This unit will provide you with a solid understanding of LCF’ core values and how they connect to your practice. As part of this unit you will explore diversity, social responsibility and sustainability, themes which you will then apply to a selected project. At this stage the emphasis is on how you apply your thinking across these important themes to your practice. Your thinking is more important than a finished piece of work at this point. Fashion can change lives. Through teaching, specialist research, and collaborative work, this unit will get you thinking differently. We want you to use fashion to examine the past, build a sustainable future and improve the way we live. That’s why we call this unit ‘Better Lives’.
To begin you will be able to study a Cultural and Historical Studies unit of your choice that will broaden or deepen your learning of areas relating to your interests in your chosen field. You will have the opportunity to participate in lectures, seminars and workshops with students from other courses within your School, and will read relevant academic texts and complete a formal academic essay for assessment.
During the Creative Directions unit you will produce an individual creative and visual response to a simulated or live professional client brief, offering you options to choose your own creative direction. Themes explored will be diversity, exclusivity and sustainability in the fashion industry. This unit is an opportunity to refresh and re‐examine your direction for future development. During this unit you will investigate theory and practice developing broader approaches to fashion imaging and illustration, considering the use of appropriate software and digital platforms. This unit will give you the opportunity to reflect and respond to your current skill‐set and forward planning strategies. You will consolidate your working knowledge of fashion illustration and imaging in a contemporary context.
The Interactive Brief
This unit introduces you to the use of moving image (film and animation) and post‐production. A simulated brief will give you the opportunity to develop your understanding of an industry context. You will develop design skills specific to moving image such as storyboarding, narrative structure, and compositing. You will be encouraged to expand upon your drawing practice via the exploration of software and methodologies, by digitally processing illustrations and incorporating them into your outcome. This unit will encourage you to develop IT technical skills associated with fashion film, VR and drawn, moving images. The importance of sound will also be explored. The emphasis will be on interpretation and interrogating visual elements into a succinct final outcome.
Situating Your Practice unit
This unit will offer an opportunity to reflect on your developing practice, and consider how your work is situated with regards to contemporary fashion image making, and dissemination. The unit will offer you the opportunity to showcase your specialist creative practice, and curate, produce and display your innovative body of work within a specific context. The unit also offers the opportunity for collaborative practice and consideration of audience and context.
This unit aims to develop your professional skills within an industry environment. On your placement you will be able to experience the pace, atmosphere and discipline of working in the industry. This will give you practical experience of the roles, functions and operations within the industry. The unit requires a minimum of 60 work placement hours.
LCF Careers provide career guidance and one to one opportunities starting in your first year at LCF, to help you plan ahead and prepare for your work experience. You will be expected to engage and be proactive in securing your own work experience and one that is suitable to your own personal development, skills, course requirements and career aspirations. This means producing an updated CV and directly applying to companies for work experience using LCF CAREERS LIVE, LCF’s own job board, as well as other resources. You will also be expected to feedback on your work experience after your work experience.
This unit provides an opportunity to apply previous learning whilst studying your subject in a different institution. You will develop skills within your practice and gain credits for your current course whilst engaging with the academic culture of your host institution. The unit also demands a critical approach to the management of your own learning through reflection and planning. Please check with the Exchange and Mobility Officer for an up-to date list of partnerships for your programme. Students studying at a partner institution in Europe for a minimum period of three months (approx. 12 weeks) will be eligible for the Erasmus+ grant. We are unable to guarantee that every course will have an agreement with a partner host institution. As such, this unit is subject to availability. There will be a selection and application process for students who are interested in applying to take this unit of study.
To begin you will do the Testing Concepts unit. This unit requires you to expand your research practice and skills, and will be a space for you to experiment, develop and cultivate your ideas for a Final Major Project proposal. You will consider the theoretical and professional contexts of your project and develop an appropriate methodology, paying attention to narrative, audience and production values. You will explore new ideas, processes, and methods, and will take risks and experiment with design and production values, working to an intended outcome. The way that you structure your work within this unit is up to you; for example you may choose to focus on one line of enquiry, or produce a series of smaller test projects, or explore a range of visual and theoretical research avenues and methods.
The Cultural and Historical Studies Dissertation unit is to provide an opportunity for you to demonstrate your understanding of the critical and analytical perspectives developed within cultural and historical theory and your ability to apply those perspectives in a specific study. You will research a topic of your choice that has relevance to the discipline of cultural and historical studies. This may relate to your course discipline, and should elaborate knowledges developed in prior cultural and historical studies units. You will undertake a substantial piece of structured primary and secondary research that critically engages with cultural issues relating to fashion, the body, performance, or the media and communications industries and which reflects on the critical debates and concerns addressed in your course.
The Personal and Professional Project unit provides a framework to produce a substantial body of work to an advanced conceptual and technical level, in addition to an industry-ready portfolio.
Showing your work
All students are advised to set up a profile on portfolio.arts.ac.uk, UAL’s new portfolio platform, which can be done at any point during your time at LCF and will last for up to 12 months after graduation. This platform is often used to source student work for promotional use on the website, social media and for print and can be a great way of getting your work seen. You may also be asked to have a portfolio profile for the selection process when it comes to degree shows.