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Fashion Entrepreneurship

Fashion Entrepreneurship and Luxury Brand Management (Online)

Gain an understanding of the principles and practices behind luxury brand management, with one of the world's leading fashion universities.

Fashion Entrepreneurship and Luxury Brand Management - central image

Past, current and predicted future events influence and change the ways we work, play and consume. On this course we will teach you the fundamentals of luxury brand management and how these will respond to changes in supply chains and retail platforms

Tutor: Alison Lowe

This unit is aimed at fashion design, communications or business students or individuals involved within these areas.

Luxury brands may project the solidity and permanence of an impenetrable fortress, but this contrived deceit masks the creative skill and business acumen of entrepreneurially spirited individuals carefully managing every aspect of this unique and ever evolving industry.

Through a combination of lectures, discussions and workshops you will gain knowledge of the techniques needed to develop, produce and market an ethical and sustainable luxury product.

Course Content

  • Principles and practices behind luxury brand management
  • Financially driven marketing strategies -economics
  • Production process and sourcing strategy
  • Sustainable and ethical production and distribution channels
  • The current global luxury brand climate: challenges and opportunities
  • Trend researching and forecasting using qualitative and quantitative metrics
  • Target market customer profiling
  • An introduction to tools with which to present product from packaging to e-commerce.
  • Individual project

How will I Study
You will study on the University’s VLE system, developed specifically for the teaching and learning of creative practices, online.

  • Lectures and discussions
  • Group work
  • Guided creative projects you can complete from home or your local areas
  • Individual tutorials
  • Project work and Presentations

You will be assessed on your contribution to classes and project work.

How UAL Online Courses Work

All online courses have the benefit to be a part of the University of the Arts London Virtual Learning Environment (VLE), and have been developed specifically for the teaching and learning of Art and Design practices, online.

This Virtual Learning Environment uses the latest technologies to provide the participants direct access to lessons, assignments, portfolio space and live classes from most devices enabled to access the internet, including smartphones and tablets.

UAL Study Abroad Online courses are a mix of live classes and self-study time. Students will be required to attend live classes at a given time every week and work on the weekly assignment between classes.

Every week, the tutor and student will meet in the virtual classroom and participate as a class, which is set at a recurrent day and time (set in the United Kingdom, times GMT or BST and dates are subject to UK national holidays).

For convenience, the classes and course content are archived and made available for review for up to three months after the course finishes. The platform also enables each participant to manage their own content, including the submission of their work for assessment by the tutor.

Live course sessions:

Courses have 2 live contact hours per week, for 15 weeks in a row. The weekly session consists of 1.5 hours of lectures/seminars/talks and 0.5 hour is dedicated to tutorials. Lessons are scheduled between 4.30 pm and 6.30 pm UK time.

All sessions are recorded and available to view until the through the duration of the course.

Materials and equipment needed for the course:

  • Laptop/Computer
  • Good internet connection
  • Microsoft Word
  • PDF reader

Alison Lowe is a serial entrepreneur with a successful background in profitable business growth, both through her own businesses and those she supports. Alison’s quick understanding and industry knowledge of what fashion brands really need is impressive and effective. She works with many exciting emerging fashion designers and established creative businesses in London today and provides a great insight into how PR, Marketing and Business Management can work as part of a holistic approach to a brand’s development.

Alison established her fashion agency Felicities in 2003, having discovered a gap in the market for business development, PR, marketing and sales support for emerging creative brands. During the last 12 years, Alison has worked with over 200 clients to break into new markets both in the UK and Internationally and established a range of sponsorship, partnership and promotional opportunities for her brands. Felicities and its clients feature regularly on the International Fashion Week schedules. Prior to setting up Felicities, Alison had the kind of portfolio career that is a trait of many successful entrepreneurs. She has established, run and sold several businesses including RoadRunners, the international courier business and Chameleon, a promotional management company. In addition, Alison has worked in the public sector as a business support consultant for Business Link and established a large cross sector consortium for a voluntary sector project. Alison teaches on several business courses at London College of Fashion and is regularly asked to guest lecture at international universities and conferences.


Instagram: @alijaynelowe

This course is aimed at aspiring fashion entrepreneurs who dream of starting or managing a luxury fashion brand and want an overview of the development, planning, marketing and management involved. It is perfect for you if you are studying a practical design subject and want to learn more about the business side of fashion, or if you are a business student who wants to get a head-start in this fast-moving, exciting industry.

Level of study

UAL Online Study Abroad courses are for undergraduate, graduate and independent students from around the world. Minimum age is 18. Minimum GPA requirement for US students is 3.0. Non-US students should submit academic qualifications and achievements instead of GPA.

Level of English

The equivalent IELTS score of 6.0 or above is required. If you are interested in IELTS preparation courses, please visit UAL's Language Centre website for further information.


Each course is 30 contact hours and 30 self-directed study hours (suggested credit value of 3 US credits). Students receive a Record of Study on completion of the course along with a suggested credit value. Credit is awarded by the home institution.