Fashion Entrepreneurship and Luxury Brand Management (Online)
Gain an understanding of the principles and practices behind luxury brand management, with one of the world's leading fashion universities.
Alison Lowe is a serial entrepreneur with a successful background in profitable business growth, both through her own businesses and those she supports. Alison’s quick understanding and industry knowledge of what fashion brands really need is impressive and effective. She works with many exciting emerging fashion designers and established creative businesses in London today and provides a great insight into how PR, Marketing and Business Management can work as part of a holistic approach to a brand’s development.
Alison established her fashion agency Felicities in 2003, having discovered a gap in the market for business development, PR, marketing and sales support for emerging creative brands. During the last 12 years, Alison has worked with over 200 clients to break into new markets both in the UK and Internationally and established a range of sponsorship, partnership and promotional opportunities for her brands. Felicities and its clients feature regularly on the International Fashion Week schedules. Prior to setting up Felicities, Alison had the kind of portfolio career that is a trait of many successful entrepreneurs. She has established, run and sold several businesses including RoadRunners, the international courier business and Chameleon, a promotional management company. In addition, Alison has worked in the public sector as a business support consultant for Business Link and established a large cross sector consortium for a voluntary sector project. Alison teaches on several business courses at London College of Fashion and is regularly asked to guest lecture at international universities and conferences.
This course is aimed at aspiring fashion entrepreneurs who dream of starting or managing a luxury fashion brand and want an overview of the development, planning, marketing and management involved. It is perfect for you if you are studying a practical design subject and want to learn more about the business side of fashion, or if you are a business student who wants to get a head-start in this fast-moving, exciting industry.
Level of study
UAL Online Study Abroad courses are for undergraduate, graduate and independent students from around the world. Minimum age is 18. Minimum GPA requirement for US students is 3.0. Non-US students should submit academic qualifications and achievements instead of GPA.
Level of English
The equivalent IELTS score of 6.0 or above is required. If you are interested in IELTS preparation courses, please visit UAL's Language Centre website for further information.
Each course is 30 contact hours and 30 self-directed study hours (suggested credit value of 3 US credits). Students receive a Record of Study on completion of the course along with a suggested credit value. Credit is awarded by the home institution.