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Creative Industries London (Online)

Explore. Understand. Communicate. When you join Creative Industries London, you’ll get under the skin of contemporary communication practices with industry specialists from one of the most inspiring cities in the world.

Creative Industries London Course

With a focus on disruptive design, media and screen industries it is ideal for students joining degrees in media communications, photography, advertising, PR, graphic design, information and interaction design, film, animation and games.

Tutor: Robert Urquhart

This 15-week course is designed to give you a solid foundation in theory and an introduction to contemporary design, media and screen practices. You’ll take part in online workshops, lectures and seminars in blogging and video whilst learning in seminars about the networks of cultural power and meeting a wide range of London based creatives and studios, to create an outstanding portfolio of work.

We will introduce you to some of the key issues and questions relating to the creative industries: What is the relationship between culture and commerce? What is it like to work in the creative industries, and what are the politics of creative labour? Should culture be free? What is the future of the creative industries in an era of file-sharing and social media?

Through a series of practical workshops, you will be introduced to blog writing and DSLR photography. Our visits to sites of cultural production around London will allow you to start gathering the raw material for your blog and portfolio

We will look at the way that the promotional industries have helped shape the media and the culture at large. We will also take an in-depth look at the state of two specific creative industries, music and television, and how they have adapted to the new digital media environment

You’ll further develop your practical skills in workshops on videomaking with smart phones and put these skills to use on research visits around online London. At the end of the second week you will be briefed on the Creative London project, which will form your assessment at the end of week 15.

During the course of the module you will complete an individual project about the creative industries in London. In lectures and seminars, we will discuss issues around gentrification, cultural entrepreneurship and the way that the creative industries have shaped the physical and social structure of London. We will visit some of London’s “creative hubs,” online, where the impact of the creative industries on the fabric of the city has been most profound.

How will I study?

  • Lectures and seminars: creative economy, an introduction to the scope and potential reach of design thinking and its relationship to business environments, communities and cultures, trends and insights, marketing and entrepreneurial-ism from some of London’s leading creatives.
  • Workshops: Blogging, writing, editing and video making with smartphones
  • Critiques: Placing yourself as a critical thinking-practitioner and professional practices in portfolio and collaborative practices
  • Online Visits: Guests and asynchronous learning with London’s creative hubs, networks, agencies and individuals.

How UAL Online Courses Work

All online courses have the benefit to be a part of the University of the Arts London Virtual Learning Environment (VLE), and have been developed specifically for the teaching and learning of Art and Design practices, online.

This Virtual Learning Environment uses the latest technologies to provide the participants direct access to lessons, assignments, portfolio space and live classes from most devices enabled to access the internet, including smartphones and tablets.

UAL Study Abroad Online courses are a mix of live classes and self-study time. Students will be required to attend live classes at a given time every week and work on the weekly assignment between classes.

Every week, the tutor and student will meet in the virtual classroom and participate as a class, which is set at a recurrent day and time (set in the United Kingdom, times GMT or BST and dates are subject to UK national holidays).

For convenience, the classes and course content are archived and made available for review for up to three months after the course finishes. The platform also enables each participant to manage their own content, including the submission of their work for assessment by the tutor.

Live course sessions:

Courses have 2 live contact hours per week, for 15 weeks in a row. The weekly session consists of 1.5 hours of lectures/seminars/talks and 0.5 hour is dedicated to tutorials. Lessons are scheduled between 3:30 pm and 5:30 pm UK time. All sessions are recorded and available to view until the through the duration of the course.

Materials and equipment needed for the course:

  • Laptop/Computer
  • Good internet connection
  • Smartphone with a camera
  • Notebook and pen

Robert Urquhart is a writer, contributing editor, a strategic consultant and a lecturer teaching BA (Hons) Design Management at UAL London College of Communication.

Robert studied for a BA(Hons) in Fine Art at the University of Hertfordshire before moving in to sound design for television, producing sound effects for animations for television, on Channel 4 Learning

Robert then went on to curate an art gallery and programmed events in Hoxton Square, East London at a time when Shoreditch was becoming the hub of creativity that it is known for today. From there he moved into cultural event production, as well as research and development for technology start-ups in London.

In 2005, Robert started writing for design magazines and working in digital advertising as a copywriter, including international campaigns for Skype, Activision and Samsung. Bringing skills in storytelling, production and knowledge of design together, Robert worked for the London Design Festival heading up the new online vision in 2010.

Since then Robert has traveled a lot, lectured, written as a freelance journalist and futurist for many of the world's leading design press, worked as a writer and, latterly, as a strategic consultant working with product designers and architects on large-scale projects in USA.

Currently a contributing editor at Elephant, a quarterly international print magazine dedicated to arts and culture, Robert’s expertise lies in uncovering the narrative within the expanding world of design. Robert is a lecturer of Design Management at University of the Arts London, College of Communication and holds a Postgraduate Certificate in Academic Practice in Art, Design and Communication from UAL.

Robert won a D&AD award in 2012 for his editorial work.

Level of study

UAL Online Study Abroad courses are for undergraduate, graduate and independent students from around the world. Minimum age is 18. Minimum GPA requirement for US students is 3.0. Non-US students should submit academic qualifications and achievements instead of GPA.

Level of English

The equivalent IELTS score of 6.0 or above is required. If you are interested in IELTS preparation courses, please visit UAL's Language Centre website for further information.


Each course is 30 contact hours and 30 self-directed study hours (suggested credit value of 3 US credits). Students receive a Record of Study on completion of the course along with a suggested credit value. Credit is awarded by the home institution.