Giyong Lee has recently set-up SYNC, a fashion brand and creative studio in Seoul, South Korea. SYNC works with clients to produce shoots and provide media PR, as well as being able to provide photographers, videographers, hairstylists, stylists and visual directors.
A graduate from MA Design Management and Cultures at London College of Communication (LCC) in 2017, Giyong is also a member of the UAL Korean Alumni Association and has previously hosted one of the association's events.
He spoke to us about SYNC, as well as his involvement with the committee.
Tell us about your time at LCC – what were your favourite memories of studying there?
Overall, my learning experience at UAL gave me the life-changing opportunity to build the framework of the creative process and to discover new aspects and cultures through other creatives from diverse backgrounds. Undoubtedly, my favourite memories of studying at LCC was attending 3D printer and software workshops!
You’ve recently launched your own brand and studio SYNC, can you tell us more about this?
Our collection is derived from the conceptual hybridisation of creativity and socio-cultural perspectives for the new generations. Our vision is to build the ultimate cultural platform for the global creative community, where unique individualities and ideas in harmony are valued.
What are the benefits and challenges of setting up your own brand/studio?
What has been your proudest moment of SYNC so far?
What are the future plans for SYNC?
Just like SHOWstudio in London, I hope our brand SYNC will be the ultimate creative platform to communicate creative ideas and concepts while connecting talented creatives from diverse industries with interesting projects by facilitating purposeful collaboration.
Tell us about the recent UAL alumni event that you hosted at your studio?
You are a committee member of the official UAL Korean Alumni Association. Tell us about this group and the main objectives of the Korean Alumni network?
If you could offer one piece of advice to students returning to Seoul after studying at UAL in London, what would it be?
As we all know, collective learning is becoming a very important aspect of staying competitive in the global creative industries. Thus, I highly recommend to fellow graduates coming back to Seoul to join our network first to connect with as many members as possible since this could lead to potential collaboration or employment opportunity. I met two of my graphic media designers (fellow LCC graduates) from the UAL networking event and successfully built an amazing team!
How can UAL alumni contact SYNC BRAND/STUDIO for creative projects in the future?
The SYNC team welcomes everyone from the UAL alumni network.
- Visit the official website: sync-idea.com
- Email the studio: firstname.lastname@example.org
- Follow the studio on Instagram: @syncidea
SYNC in Process, brand
- Visit the website: syncinprocess.com
- Email: email@example.com
- Follow the brand on Instagram: @syncinprocess
Showroom/studio address is 70-17 Cheongdam-dong B1, Gangnam-gu, Seoul, South Korea (06072).
- Find out more about the UAL Korean Alumni Association