Discover: KŌHĪ Jewellery
- Written byGiada Maestra
- Published date 08 December 2025
Share story
Romana Qureshi attended a Fashion Styling short course from London College of Fashion (LCF). We spoke to Romana about her time at LCF and the projects she has been working on, including her own brand, KŌHĪ — a London-based fine jewellery label dedicated to handcrafted designs that celebrate natural gemstones and minimalist forms.
Hi Romana, tell us a bit more about yourself!
My name is Romana Chand Qureshi, and I’m a London-based jewellery designer, luxury fashion stylist, and founder of KŌHĪ — a brand built on craftsmanship, emotional resonance, and modern elegance.
I grew up in Hong Kong, where my earliest exposure to style came from the city’s effortlessly elegant women and its rich blend of Eastern and Western aesthetics.
My mother worked in an office overlooking Victoria Harbour, and I would often join her for dinners surrounded by poised, fashion-forward women who embodied quiet sophistication. My father worked at The Esquire, Hong Kong’s equivalent of Selfridges, in the 1980s, and I was captivated by the refinement and precision of his impeccably dressed colleagues.
Those early experiences shaped my visual language. I became fascinated by how two women could wear the same outfit entirely differently — how proportion, texture, and confidence could transform something simple into something unforgettable. I was drawn to quality, craftsmanship, and the subtle power of styling. By my teenage years, friends were already asking me to shop and style for them, long before I ever called myself a stylist.
That innate curiosity for fashion eventually became my creative compass — guiding me to pursue styling as both a craft and a narrative, and ultimately leading to the creation of KŌHĪ, where luxury meets intention and design is treated as art.
What inspired you to study Fashion Styling at UAL?
Studying Fashion Styling at the London College of Fashion was about refining instinct into expertise. I wanted to understand how style communicates identity — how clothing and accessories can express who we are before we even speak.
The course gave me the tools to translate creativity into storytelling. Jewellery, in particular, became the element I was most drawn to — the final detail that defines a look. Whether it's minimalist earrings completing a structured silhouette or a bold necklace redefining proportion, jewellery is what gives fashion its punctuation.
My approach has always been about creating pieces that transcend trends — heirlooms in the making. I’m inspired by the cities I’ve lived in and travelled to, from the elegance of Hong Kong to the edge of London. My creative lens is shaped by observation — by how women express individuality through balance, restraint, and emotion.
Over the years, my work has been featured in Elle Magazine, BBC, BAFTA, and Nomad of Travel Origin Magazine — milestones that affirmed the power of timeless styling and refined storytelling in today’s fashion landscape.
Was there a particular project during your studies that you especially enjoyed? What inspired it?
One of the most meaningful projects during my course involved styling a woman of Indian origin who had lived in England for many years. My team and I wanted to reflect both her heritage and her modern identity. We paired a contemporary outfit with Kundan-inspired earrings — a gemstone setting rooted in Indian tradition — to create a look that felt both familiar and new.
The result resonated with her deeply; she said it made her feel connected to her roots while embracing who she had become. That experience changed the way I viewed styling — it became about emotional connection as much as aesthetics. It also planted the seed for KŌHĪ: the belief that jewellery can carry memory, heritage, and meaning in a way nothing else can.
What did you do after completing your course?
After graduating, I founded KŌHĪ, a London-based brand dedicated to creating modern heirlooms. My aim was to design jewellery that completed every outfit — pieces that transcend borders and tell stories through simplicity and balance.
Jewellery, to me, is a universal language — it’s how we express identity without words. I wanted KŌHĪ to reflect that universality: adaptable, refined, and timeless. My background in styling shaped every part of the brand — from proportion and curation to packaging and presentation. Every piece, every photograph, every moment of the customer experience has been thoughtfully considered.
How did you make the transition from styling to jewellery design?
The transition felt organic. Styling trained my eye for composition and balance — jewellery design allowed me to make that sense of harmony permanent. I wanted to create something that could live beyond a season, something to be cherished and passed down.
KŌHĪ’s aesthetic reflects that evolution — a blend of structure and sensuality, modern minimalism with a touch of old-world craftsmanship. My goal has never been to follow trends but to design pieces that hold emotional and visual value, the kind you can wear years later and still feel their story.
You recently hosted a KŌHĪ Jewellery pop-up at ZenW2 Studio. Can you tell us a bit about that experience? Would you like to do more of them in the future?
Our first pop-up at ZenW2 was transformative. It was KŌHĪ’s first physical showcase after years of growth online, and the response exceeded every expectation — both emotionally and commercially. Guests were invited to pick affirmations that resonated with them before choosing their jewellery piece, and to my surprise, many found deep meaning in the process.
It reminded me how powerful in-person interaction can be. Styling and design come to life when you see how people respond to them. In just over an hour, we achieved record-breaking sales — but beyond numbers, it reaffirmed KŌHĪ’s purpose: to create experiences that people remember, not just purchases.
Yes, I would absolutely like to do more of them in the future. Following the success of ZenW2, we are currently planning a series of pop-ups across central London, collaborating with both wellness and fashion spaces to bring the KŌHĪ experience to new audiences.
What’s next for you and KŌHĪ Jewellery?
KŌHĪ is evolving into an intention-led luxury house, focused on craftsmanship, authenticity, and emotional resonance. I plan to continue building the brand through curated pop-ups and collaborations across London — from wellness spaces to fashion boutiques that align with KŌHĪ’s ethos of modern mindfulness and quiet luxury.
Long term, my vision is to take KŌHĪ back to its roots — to the Far East, especially Hong Kong, where my love for design began. It would be a full-circle moment to bring the brand to the city that first shaped my sense of beauty.
I also hope to see KŌHĪ in department stores such as Harrods or Selfridges — not simply as a retail expansion, but to let more people experience the emotional craftsmanship behind each piece. My mission is to redefine modern luxury: jewellery that is timeless, meaningful, and designed to become the heirlooms of tomorrow.
