Nazanin Rose Matin, a graduate from Central Saint Martins (CSM), sparks nostalgia of longing to return to the beach through her collection of luxury resort wear and accessories. Inspired by her mother’s wardrobe and a love of the carefree 70s style, Nazanin’s colourful prints are timeless and versatile.
You graduated with First Class Honors from CSM, and won the final year Scholarship Prize. How would you describe your experience?
Central Saint Martins informed my approach—challenge yourself, question, experiment, don't be complacent, and do your research. They have great alumni of designers from John Galliano, Phoebe Philo, Stella McCartney, Alexander McQueen, to name just a few. I knew there was nowhere else like it. The freedom of expression and the standard of work was and are the best of the best.
You began your career working with Alexander McQueen in London and then spent several years in Paris at Christian Lacroix, Celine and Kenzo. How did these influence your work?
My first experience was at Alexander McQueen which was an incredible lesson in my appreciation of sophisticated fabric, colour and showmanship. I then spent several years in Paris working for luxury houses such as Christian Lacroix, Kenzo and Celine. I designed the prints and textiles across accessories and womenswear. During this period I was also responsible for production, this meant many trips to the suppliers in Italy, which gave me a very broad perspective on the design process. Whilst I learnt a great deal about creativity in London, working for these Parisian fashion houses taught me all about luxury. The experience of living in different countries broadens your outlook and has influenced my work tremendously. It gives you great richness and creates a more expansive mind.
Can you tell us about your brand? Why resort wear?
I’ve always liked the fact that resort wear intimately relates to the fond memories of being on holiday. The pieces are timeless and versatile and can be worn from day to night. Low key glamour that instantly elevates your look. Focusing on luxury fabrics, delicate and colourful prints with an effortless carefree yet sophisticated aesthetic. I just want to make women feel confident and good about themselves and invest in pieces that can be worn season after season.
When did you know you wanted to start your own business?
I had always wanted to launch my own brand and after spending time learning my craft in both London and Paris I felt ready to start a business. I am also working as a design consultant for brands ranging from LVMH to Levis Strauss & Co as well as running my own business.
What advice do you have for someone wanting to become an entrepreneur?
Running a business each day has new challenges, from customer service to production and quality control. I believe it’s important to learn every aspect of the business yourself before hiring a team as you have a better understanding of each role. I also think you need to define your style first and build a strong identity. Then you can try to understand the positioning of your brand and find who your target and market will be.
Where do you typically find inspiration?
For me, openness and curiosity are key. I'm constantly researching so I document anything that catches my eye. I am inspired by everyday life - art, architecture, movies, old magazines, books, nature and of course flea markets - they’re a great source of inspiration. I love travelling and discovering different cultures and places.
We love how much colour and pattern you use in your designs. What is your process when it comes to choosing colour palettes?
It’s very instinctual. I’ve always been drawn to colour and pattern. Nature has a great colour palette as a source of inspiration, from the burnt oranges in sunsets to the azure blues of the ocean.
What drives and motivates you to design each new collection?
I love what I do! So definitely passion, but also my customers! When someone tells me they love a piece they have bought, it makes me want to keep being creative and produce more. I am always so thrilled when I see a woman in the clothes I have designed, or when they tell me how great they have felt in one of my outfits.
What's the most prized possession in your closet?
A vintage YSL dress I bought in Paris.
How would you describe your personal style in 3 words?
Relaxed, effortless, and eclectic.
Who’s your style inspiration?
I am always inspired by my mother’s wardrobe from the 70’s. It was effortless and chic.