Pitch It - How to Develop your Idea

The workshop will cover:

Value proposition

• Define the value and benefits of your idea
• What problems are you solving

Validating your idea

• Testing and minimum viable product
• Why it's important to do this
• Ways to do it

Business plan

• How to develop a business model
• Identify your customers / clients and plan how you will generate revenue

Production

• What to consider to develop and evolve your idea into a saleable product or service

This event is only for UAL students and graduates who applied for Pitch It 2026.

About the speaker:

Steve Taylor has been coaching and training early-stage creative enterprises in business skills for the past two decades. In his own professional career Steve worked across a wide range of creative industries from branding to CGI, TV to magazine publishing, holding senior positions as well as working as a freelance consultant. His coaching sessions and workshops focus on developing creative entrepreneurs' essential business skills and practices.