Multimedia Storytelling (Online Short Course)
Multimedia storytelling is a technique of telling a single story or story experience across multiple platforms using traditional and digital media formats. This interactive, inspiring course will introduce you to storytelling and multiplatform content creation and curation approaches. Multimedia storytelling offers an opportunity for deconstructing a brand story and using diverse communications channels (digital and print media) in the most effective way to reinforce and extend marketing reach.
Over four weeks you will analyse and critique case studies, research, create, write and art direct content for digital media, posters, magazines, TV and radio. You will gain an understanding of complexities of various platforms and learn how to develop a narrative that can be told across them in an engaging way for your target audience. Week by week, you will apply newly acquired knowledge to your campaign project with the help of tutor and peer-to-peer feedback.
- New and old habits of media consumption
- Characteristics of communications channels (digital media, print, TV, radio)
- Brand identity, image and narrative
- Identifying story elements, composition and message
- Target audience analysis
- Market research
- Campaign concept development
- Linking messages between platforms
- Maximising the potential of the campaign and various media platforms (digital, print, radio, TV etc.) and other formats (events, talks, exhibitions, installations, performances etc.)
- Guerrilla marketing
- User generated content
- Community management
- Planning for multimedia campaign, time and people management
- Measuring campaign efficiency and campaign optimisation
By the end of this course you should have:
- A firm understanding of the fundamentals of multimedia storytelling
- Identified and evaluated the components of effective multimedia campaigns
- Developed a multimedia brief and responded to it with confidence
- Produced content and launched it on social media Received personal feedback on your outputs from the tutor
Who Should Attend
This course will be incredibly useful if you are working in or studying advertising, marketing, PR, or fundraising, and want to how multimedia storytelling is transforming advertising, and how to use it to enhance your own communications and engage with audiences
Please note: This course is suitable for learners aged 18 and over
Why choose an LCC Online Short Course
Our online learning short courses allow you to experience London College of Communication wherever you are in the world. Additionally all LCC Online Short Courses include;
- Live sessions with expert
- Lesson recordings
- Practical assignments
- Personal feedback
- VLE with course content
- Forums for support
- 3 months online access
- LCC Certificate upon completion
Further details about this course and others offered at LCC can be found here or you can check the Online Short Courses FAQ page for more details about how the courses are delivered
Please note that all courses are taught in UK time. To check and compare times please click here
Follow Up Courses
After you have completed this course you may be interested in learning more about advertising and marketing in Creative Thinking for Advertising, Social Media Marketing (Online) or Branding Theory (Online).
This course is also available as a classroom course: Transmedia Storytelling.
Kalina has been working in the creative industry for the past nine years with her practice exploring fields of Creative Direction, Fashion Styling, Photography and Filmmaking.
Having graduated from BA (Hons) Fashion Styling and Photography at London College of Fashion, Kalina went on to assist fashion industry's top Stylists and Creative Directors such as Edward Enninful, Karen Langley, Lucia Liu and Yeyoung Kim to name a few. Kalina then moved on to work as a freelance Creative Director and Fashion Stylist, producing work for multiple magazines and brands.
As the ever-evolving creative industry shifts towards online spaces, so too has Kalina’s practice. Now, predominantly working with photo and video based media, she produces and curates a variety of content that communicates brand narratives and stories across multiple digital channels.
Kalina's list of clients includes The Guardian, Dazed & Confused, i-D Online, Harper's Bazaar China, T Magazine, ASOS Magazine, Southbank Centre, Sadler's Wells Theatre, Universal Music Group, Awful Records, Fendi, Nike, Reebok, River Island, Selfridges and University of the Arts London among others.
Online Short Course Materials
To take part in the Online sessions you will need:
- An up-to-date web browser (we recommend Firefox or Chrome)
- The latest version of Java installed on your device
- Microphone and headphones (a headset with a microphone function is recommended)
- Strong Internet connection via WiFi or Ethernet; 2G, 3G or 4G will not be sufficient
Course Specific Materials
- Paper and pen to take notes during live sessions