skip to main content

Essential coronavirus info
We can’t wait to welcome our new and returning students from 19 October 2020. Your safety is our first priority.

Art Direction (Online Short Course)

Art Direction (Online Short Course)

Chelsea College of Arts
Taught by
Giulio Mazzarini


Join this 4 day course and learn about the skills and processes required to work as a Professional Art Director. From the initial generation of ideas through to the successful delivery of an advertising campaign.

To begin with you will learn the fundamental Art Direction skills. This will include the principles of visual communication, semiotics and the significance of analysing trends and campaign case studies. You will continue with an exercise in idea generation and development by making your own concept board. This will form the creative basis, from which you will successfully design and evaluate a campaign.

By undertaking practical exercises you will learn how to create concepts for photo-shoots and TV adverts. With expert advice and guidance from your tutors, you will receive valuable advice about working as a professional Art Director and discuss the ways in which the role changes across a variety of creative industries.

For more information on Online Short Courses please see the below information.

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 3 months online access
  • Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here.

Please note that all courses are taught in UK time. To check and compare times please click here.

Topics covered

  • Principles of Visual Communication
  • Art Direction in Editorial and Advertising
  • Working as an Art Director: Principles and Practical Exercise
  • Development of Concept and Mood Boards
  • Producing an Integrated Campaign
  • How Text and Images Work Together
  • How to Form a Creative Team
  • The New Frontiers of Art Direction
  • Photoshoot and video production

Course outcomes
At the end of the course, you will have learnt the skills and principles of Art Direction and be able to effectively respond a client brief. You will have developed your confidence in generating creative ideas and communicating these visually in a successful, unique and professional manner.

Who should attend
This course is ideal for anyone interested in learning about the principles of Art Direction. Whether you are working or studying graphics, marketing, advertising, PR, brand management, sales, editorial, design, photography or fashion


Please note that Online courses are closed to all new bookings 48 hours prior to the course starting.

Tutor Description

Giulio Mazzarini is a creative director and photographer living in London. He was born in Rome, Italy, where he graduated in Sociology. In 1998 he moved to London, where he completed a Masters in Design Studies at Central Saint Martins, University of The Arts London. After working on the creation of the trend forecasting website, he founded the communication studio GEM. His work has been seen in international magazines such as Vanity Fair, Marie Claire, Elle and Dazed & Confused. He has also contributed to the image development of companies and brands, such as L'Oréal, Reebok, Aston Martin, Citroen and Selfridges. He is an Associate Lecturer of the University of the Arts London, European Institute of Design (Rome) and Groupe INSEEC (Paris & London).

For further information see or


Please bring the following materials with you on the first day:

  • Notebook and Pen
  • Your favourite magazine
  • Laptop, iPad or tablet

Please note that most materials needed for the short courses are available at the Chelsea College of Arts' Art Shop. Please contact the Art Shop directly for opening hours and availability.

Available dates