Art Direction for Advertising Short Course

Course description

This short course will introduce you to the craft of art direction for advertising. Through a series of practical, engaging exercises, you will learn the best way to communicate your ideas and put your imagination down on paper.

Taught by an expert tutor with tons of experience, it is a day of learning visual communication, with quick exercises designed to open your thinking on how to present an idea.

Course Outcomes
By the end of this course you should be able to:

• Understand the fundamentals of art direction
• Respond to a brief with confidence
• Make your ideas stand out

Who should attend
Beginner. You do not need any previous experience to attend.

Level
Beginner.

Clear, easy to understand lessons: 

• Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean. 
• New methods will be shown to students through live demonstrations, in a way that’s crystal clear and easy to understand. 

Experience life on campus 

• Network and share ideas with students from across the globe 
• Access the technology and materials relevant to your discipline 
• Shop in our college shops for any materials you might need 
• Ask questions of your tutor in real time 
• Receive feedback and critique on your assignments 
• Experience the many sights of London on your down time 

A certificate of completion: 

• You've put the work in so we want to make sure you have something to show for it! 
• As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance. 
• We always recommend you attend all of the classes so that you get the most out of the experience! 
• Certificates are great to complement your cv.