Art Direction for Advertising Short Course
Course description
Course overview
This one-day immersive workshop will introduce you to the art of Art Direction. The course is designed to help individuals develop their creative and design skills with a clear focus on visual communication in a multi-channel world.
Art Direction is key to the execution of creative ideas and the visual directions and tone of a brands communication.
Art Directors are responsible for the visual execution of
- Print and Poster advertising
- Collateral
- Websites
- Social media campaigns
- TV and Video
The Art Directors job is to decide the best way to execute an idea and select the best people to work with from photographers, illustrators, animators to film directors.
With the help of your tutor, an experienced award-winning Art Director and Creative Director, you will engage in a series of practical exercise, case studies and discussions.
Who this course is for
This course is suitable for:
- People who want to know if becoming an Art Director is the right job for them
- Marketing professionals, responsible for social media postings
- Designers who are considering becoming an advertising Art Director
- Other professionals who would like to understand the fundamentals of visual communication
Key information
Topics covered
- Visualising and executing ideas
- The importance of visual consistency across all media channels
- Basic typography
- Storyboarding
- Working with photography and illustration
- Basic layouts and design for on and offline communications
- An introduction to Art Direction
Learning outcomes
- Understand the fundamentals of art direction, layout and storyboarding
- Bring your ideas to life
- Know how to create visual impact
- Digital badge and certificate of attendance
Materials
- Pens, paper and a note pad
Tutor
Claus Larsen
Claus, originally from Denmark, has spent the last 30 years working as an Art Director and Creative Director in some of the best advertising agencies in London. He now runs his own agency.
A passionate believer in the power of creativity, Claus has produced award winning work across all media channels from TV to social. He has created campaigns for tourist boards, airlines, ferry companies, banks, holiday parks, car manufactures, beauty, tech and drinks brands, charities, and the public sector.
Claus also teaches at Bucks University and has previously taught at the MediaSchool. When not working, he indulges in a bit of oil painting.
Book a course
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