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Confident Copywriting

Confident Copywriting

London College of Communication
Taught by
Ron Finlay


Words make or break a campaign, whether you connect with your customers through Twitter, email or newsletters.On this one day intensive course, you will be introduced to the tools and tricks of effective copywriting through a series of practical and creative exercises.

You will learn how professionals create compelling messages and the importance of delivering good copy across digital channels.

This course is essential if you work in a communications, marketing, or fundraising role and are looking to improve your writing in a creative, supportive environment. It is also suitable for people looking for a break as a writer.

Topics Covered

  • Effective copywriting
  • Delivering copy across various platforms and channels
  • Targeting your specific audience
  • Persuasive techniques

Course Outcomes
By the end of the course you should be able to:

  • Review, edit and improve your own writing
  • Boost your powers of persuasion in writing
  • Write faster and better
  • Apply the tools and tricks of the writing trade to your working life

Who Should Attend
Those who have been tasked with copywriting, developing a tone of voice, or have started writing for themselves or their business. If you want find out how to optimise your content for google search you may be interested in SEO (Search Engine Optimisation).


Follow Up Courses
After you have completed this course you may be interested in learning more about advertising and marketing in Transmedia Storytelling or Social Media Marketing.If you want find out how to optimise your content for google search you may be interested in SEO (Search Engine Optimisation).

Alternative Study Options

"In general I thought the course was very good. I left feeling very inspired by what I had learnt and would be be very keen to attend any other communications courses you have available and run by this tutor. Please keep let know if there are any available. I gained some really valuable feedback about my work and I really enjoyed the fact that at several places during the day we were tested on what we had learnt. A brilliant course!"

"The course ran very well. Keeping the course group relatively small had benefits, too, allowing good discussions to take place. Having learnt new methods through the tutor's teaching, I now feel I can get through my copywriting work more effectively."

"The session spent on the tool kit for improving writing was particularly useful, and the tutors insights were excellent. The amount of participation encouraged by the tutor was perfect, and led to a relaxed and richer learning experience."

Customised Training
We also offer bespoke copywriting courses for groups, individuals and businesses. To find out more, visit our Customised Training page or view Right Angles: Copywriting Training case study.

Tutor Description

Ron Finlay has more than 30 years of experience in communications and was formerly chief executive of Fishburn Hedges, a top ten PR agency. He founded Ron Finlay Communications in 2010 and his work spans business and financial services, and the health, environment and charity sectors.

Ron’s writing and editing output ranges from annual reviews, corporate brochures and strategy documents to marketing and promotional literature, newspaper and magazine articles, web copy and social media posts.

Ron is a member of the Chartered Institute of Public Relations and the Chartered Institute of Marketing, and a Fellow of the Royal Society of Arts. He is also an accredited trainer for the Media Trust.

Available dates