Editorial Styling and Creative Direction
This in-depth creative direction for fashion short course will introduce you to the fashion image, the contemporary fashion media, editorial styling and creative direction. You will gain insider knowledge and industry advice and be given the cultural and historical context of the image in fashion media. By the end of the course you will have directed and styled a number of fashion shoots and created an individual digital portfolio of your best work.
The course includes:
- History of the fashion stylist
- Who are the key figures influencing fashion right now?
- What is Creative Direction? And how does it impact brand identity and the fashion image.
- A practical guide and tips for working as a fashion stylist and preparing shoots
- How to communicate with different professionals within the fashion industry (Editors, PRs, Model Agencies…)
- You will style and direct a number of fashion shoots including a fashion editorial shoot with professional photographer and make up artist
- Visits to London exhibitions, and fashion hotspots with a guide to street style spotting and a trend safari around London
- What is a trend? And how can we forecast fashion and lifestyle trends
- Basic Photoshop & InDesign skills
- Basic studio lighting & photographic skills
- Studio shoots with different technical lighting and photographic styles
- Creation of a personal portfolio of fashion images showing your own styling and creative direction
- Exploration of the contemporary Fashion Industry, and how the internet has impacted on traditional fashion media
- How to edit images into a story. How Art Direction impacts on the fashion image.
- Post produced and graphic designed your shoots to create editorial layouts with your best images.
- You will leave the course with an individual digital portfolio of work, and hi res files of all the imagery created on the course.
There is some overlap of course material on John William’s The Complete Stylist, Fashion Media Styling: Editorial and this course. It is recommended that you only take one of these courses.
This course is suitable for beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Please note: This course is for students aged 18 and over
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
"John William is a styling, fashion and culture encyclopedia. He shared so much knowledge with his students over the three weeks to help build our visual vocabulary and excellently prepared us all with the practical skills to work in styling. The shoot days were great fun but also professional and gave us confidence and knowledge to immediately provide our future employers/colleagues what they expect, rather than learning the basics on the job. I feel in a much stronger, more knowledgeable position to run my own shoots, apply for work, approach modelling agencies, photographers and PR's after studying John's course. He really cared about our learning, gave us heaps of his time, helped with CV's and cover letters and was very honest with his advice. A wonderful, stimulating course that was really sad to leave!” - Hana.
John William began his career in fashion as a journalist and launched Pigeons & Peacocks magazine with London College of Fashion. He has written for magazines as diverse as The Sunday Times Style and Dazed and Confused. John has been working as a freelance stylist for the past 6 years and has contributed to an international roster of publications including Vice, i-D, Nylon, Paper and Bullett magazine. He has had his work exhibited globally including a 2011 show curated by photographer Rankin and a 2014 collaboration with the Museum of London. John's experience in industry spans marketing, consultancy, trend forecasting and creative direction, and he teaches across a number of BA courses at LCF. He currently works as a stylist and artist and his work often includes props and custom made pieces of his own design.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notebook and pen
- Laptop or tablet
- Camera (if you have one)
- Laptop, for the duration of the course