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The fashion industry needs compelling images to build brands, tell stories, make emotional connections, and most importantly, to sell products across a multi-media platform. This course is a fast-paced and practical introduction to Art Direction for fashion, led by a leading creative art director.
You will discover how to plan and execute your art direction project to the standards demanded by today's fashion industry.
You will explore the history of fashion photography right up to the work of contemporary photographers, learning how their work impacts on fashion-focused image production today, and you will get an overview of the practical skills - interpreting briefs, casting models, finding locations, working with social media, stylists, photographers and film makers - that you need to succeed.
You will develop your own project during the course, with practical and personal guidance and feedback at every step. Your final project will be reviewed by your tutor Schelay McCarter.
Who is Art Direction for Fashion Online for?
Suitable for both beginners and more experienced students, this course is a must if you want to find out more about how to manage creative projects in the world of fashion communication. It is a great opportunity for networking and collaborating, and would be of interest to fashion brand managers, film makers, photographers, graduate students and fashion retail staff.
By the end of the course you will have;
Clear, easy to understand lessons:
Live interactive classrooms:
A certificate of completion:
All our online short courses include:
Please note that all courses are taught in UK time.
Online courses are closed to all new bookings 48 hours prior to the course starting.
Online Short Course Materials
To take part in the Online sessions you will need:
Course Specific Materials
Please have ready for the first session:
You will also need in later sessions:
This online short course will develop your understanding of the key concepts in art direction for fashion including casting and location-hunting.