Luxury Fashion Marketing Online Short Course
Course description
This course is perfect for beginners looking to quickly gain insight into Luxury Marketing. It is vital for luxury brands to create the highest brand value and remain relevant to drive sales. This introductory course will teach you how Luxury Marketing is used to achieve these aims, as well as equipping you with industry insights from both the traditional and digital marketing spheres.
Course Outcomes
By the end of the course you should have:
- Developed an insight and understanding of the luxury marketing world
- Gained understanding as to why brand value is fundamental
- Understood what distinguishes Luxury Marketing
- Learned the importance of relevance and story telling
- Gained understanding of exclusivity strategies
- Received insider tips from your tutor, an industry expert
Who Should Attend?
This course is ideal for anyone who is wants to work in luxury marketing, and wants to develop their practical understanding of the luxury marketing world.
All our Online Short Courses include:
- Live online lessons with the same tutors
- The same course content and learning outcomes
- Lesson recordings, for review
- Access to VLE with course content
- Forums for support
- 2 weeks online access
- Certificate upon completion
Please note that all courses are taught in UK time.
Available dates
Make an enquiry or call us on 0207 514 7015.
Details
Topics covered
- Luxury foundations
- Brand value and brand Image
- Luxury marketing principals
- Relevance
- Story telling
- Luxury product and experience
- International dimensions
- Digital age
Materials
Online short course materials
To take part in the Online sessions you will need:
- An up-to-date web browser (we recommend Chrome)
- Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
- Webcam
- Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net
Please bring for the first session:
- notebook and pen
Meet the Tutor:
Pay by:
