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Luxury Fashion Marketing Online Short Course

Course description

This course is perfect for beginners looking to quickly gain insight into Luxury Marketing. It is vital for luxury brands to create the highest brand value and remain relevant to drive sales. This introductory course will teach you how Luxury Marketing is used to achieve these aims, as well as equipping you with industry insights from both the traditional and digital marketing spheres.

Course Outcomes

By the end of the course you should have:

  • Developed an insight and understanding of the luxury marketing world
  • Gained understanding as to why brand value is fundamental
  • Understood what distinguishes Luxury Marketing
  • Learned the importance of relevance and story telling
  • Gained understanding of exclusivity strategies
  • Received insider tips from your tutor, an industry expert

Who Should Attend?

This course is ideal for anyone who is wants to work in luxury marketing, and wants to develop their practical understanding of the luxury marketing world.

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 2 weeks online access
  • Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here.

Please note that all courses are taught in UK time. To check and compare times please click here.

Available dates

Enquire about this course and we will contact you when new dates are published.

Details

Topics covered

  • Luxury foundations
  • Brand value and brand Image
  • Luxury marketing principals
  • Relevance
  • Story telling
  • Luxury product and experience
  • International dimensions
  • Digital age

Materials

Online short course materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net

Please bring for the first session:

  • notebook and pen
Meet the Tutor:

In this online short course, you will develop an understanding of luxury fashion marketing. You will cover topics like brand value, story telling and luxury product and experience. The aim is to drive sales.

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