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This course is perfect for beginners looking to quickly gain insight into Luxury Marketing. It is vital for luxury brands to create the highest brand value and remain relevant to drive sales. This introductory course will teach you how Luxury Marketing is used to achieve these aims, as well as equipping you with industry insights from both the traditional and digital marketing spheres.
By the end of the course you should have:
Who Should Attend?
This course is ideal for anyone who is wants to work in luxury marketing, and wants to develop their practical understanding of the luxury marketing world.
All our Online Short Courses include:
Please note that all courses are taught in UK time.
Online courses are closed to all new bookings 48 hours prior to the course starting.
Online short course materials
To take part in the Online sessions you will need:
Please bring for the first session:
In this online short course, you will develop an understanding of luxury fashion marketing. You will cover topics like brand value, story telling and luxury product and experience. The aim is to drive sales.