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Fashion Marketing Intensive Short Course

Course description

This is an intensive one-week course covering the key elements of our Introduction to Fashion Marketing short course alongside more advanced techniques.

Who should attend?

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Please note: this course is for students aged 18 and older.

Clear, easy to understand lessons:

  • Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
  • New methods will be shown to students through live demonstrations, in a way that’s crystal clear and easy to understand.

Experience life on campus

  • Network and share ideas with students from across the globe
  • Access the technology and materials relevant to your discipline
  • Shop in our college shops for any materials you might need
  • Ask questions of your tutor in real time
  • Receive feedback and critique on your assignments
  • Experience the many sights of London on your down time

A certificate of completion:

  • You've put the work in so we want to make sure you have something to show for it!
  • As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
  • We always recommend you attend all of the classes so that you get the most out of the experience!
  • Certificates are great to complement your cv.

Available dates

It can take a few moments for our course dates to load - if there are no available dates, please sign up to our mailing list where new course dates will be announced or browse other courses within your chosen subject area to find an alternative.

Details

Topics covered on the course include:

  • Analysing the fashion market and its environments
  • Fashion marketing research
  • Identifying fashion segments and selecting target markets
  • The fashion product
  • Distribution
  • Pricing garments and fashion services
  • Integrated fashion communications
  • Consumer behaviour
  • Fashion marketing planning and determining the strategy
  • Differentiating, positioning and innovation in fashion markets
  • The fashion calendar and the role of the buyer
  • International dimension of fashion marketing
  • Marketing luxury products and other contemporary issues

Materials

In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notepad and pen
  • Laptop/tablet


Meet the Tutor

Pay by:

Visa
Mastercard
Maestro

This fashion marketing course is ideal if you want to learn how marketing principles work in the context of fashion.

£

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