Fashion Communication Summer School Short Course
Course description
Course overview
In this intensive three-week course, you will experience the breadth of Fashion Communication. With hands-on classes from working experts in the fields of research, fashion design, fashion history, creative direction, public relations, styling, graphic design and copywriting, you will see the variety of ways an idea can be communicated as it pertains to the fashion industry.
You will be guided through activities focusing on a series of disciplines within the industry to help you understand the relationship between creativity and commerce, and to show you new ways of thinking about fashion and your own creativity. You will be taken on a research field trip and be given access to the CSM Museum & Study Collection where you will be able to study items of historical significance from and from CSM alumni, including Alexander McQueen and John Galliano.
Who should take this course?
This course is suitable for anyone who would like to expand their view of the inner workings of fashion industry, learn from industry insiders and unlock their creative potential. It doesn’t matter if you’ve never done anything creative in your life, we encourage people to jump in, take risks and grow.
Please note: this course includes a trip or visit off site.
Please note: this course is for those aged 18 and over only.
Entry requirements:
- A basic knowledge of any graphics software.
- An open mind.
Key information
Topics covered
Week 1:
- Developing a thorough research practice.
- Practical visual analysis or garments with a fashion illustrator.
- Lectures on fashion careers
- Exhibition field trip
- Tour of the CSM Museum & Study Collection
- One-on-one and group tutorials throughout.
Week 2:
- Fashion Public Relations presentation and exercises with industry professionals
- Styling presentation and exercises with industry professionals
- Creative direction presentation with industry professionals
- Photo studio day to create your own images with a focus on styling/CD.
- One-on-one and group tutorials throughout.
Week 3:
- Graphic design presentation and exercises with industry professionals
- Copywriting and branding lecture with industry professionals.
- Graphic design classes
- One-on-one and group tutorials throughout.
Learning outcomes
The course is formatted to guide you towards an outcome of a printed document or zine which will collate all the work you will have done in the first two weeks.
By the end of this short course you will;
- Have an overview and experience of a range of disciplines within the fashion industry.
- Have developed a research practice to support your own work and (if fashion business is more your thing) give you an insight into how the creative end of the business works.
- Have developed your ability to think critically about your own work and the work of others.
- Have expanded your mind and unlocked your creative potential.
- Have had access to industry professionals who are happy to answer any questions you might have and offer advice.
- Have developed an understanding of the relationship between creativity and commerce.
Materials
A full list of materials will be provided on the first day of the course.
Tutor
Jenny Postle-Cope
Jenny Postle-Cope was educated at Central Saint Martins studying BA Textiles followed by MA Fashion. She is currently working as a Senior Knitwear Design consultant for leading UK brands. Jenny has worked as a knitwear designer in the UK and Europe during her 14 years experience in luxury fashion. Alongside this, Jenny has continued to teach Fashion at BA and MA level, in colleges in the UK and abroad.
Airy Something
Airy Something (FKA Aaron Francis Walker) is a fashion stylist and consultant who works across fashion, talent styling for music, wardrobe for film, print media and advertising. After training at Central Saint Martins they worked in fashion PR before segueing into styling and being appointed Style Director at Notion magazine. After going freelance their love of image making through clothes has seen them work with major music labels, fashion brands and publications. Clients and affiliates have included i-D Magazine, Vogue.it, Ariana Grande, Paloma Faith Haim, Diesel, Nissan, Sony, Universal, Bryan Ferry, Pull and Bear, Jaeger, Pringle of Scotland, Channel 4 and The Guardian.
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