Visual Merchandising for Retail Display and Design Short Course
Course description
Course overview
This course offers a comprehensive understanding of the ways in which brands engage with their customers through visual merchandising in spatial environments.
You will be introduced to the creative process and fundamental principles of design for windows, retail environments by responding to a series of set briefs for fashion or homewares and completing a range of practical outcomes. The course will stimulate conceptual and practical thinking, allow you to gain practical knowledge and develop relevant industry skills in a supportive learning environment.
Who this course is for
This course is suitable for creatives and beginners alike interested in creating design for spaces and immersive product and brand experiences. It is also suitable for those who have worked or studied in interior design, graphics or exhibition design and are considering extending their skills.
Key information
Topics covered
- Defining the brand
- Proposing your ideas to clients using mood boards and models
- Window design
- Temporary and permanent retail environments
- Product grouping
- Visual merchandising
- Instore displays
This course will include a visit to an established retailer and tour by a luxury brand, providing the opportunity to observe and reflect on their visual merchandising style and processes in the context of your learning.
Learning outcomes
- Be able to identify the steps involved with successful visual merchandising within retail environments
- Develop your own ideas for brand definition, window design, product grouping, as well as in-store displays
- Be able to visually represent your ideas for visual merchandising that could contribute to your personal portfolio
- Gain a foundation of knowledge to prepare you for further study in design
- Receive a digital badge and certificate of attendance
Materials
- A few magazine publications (fashion and interiors) e.g. Vogue, Tank, Numero, Elle Decoration, World of Interiors
- Paper
- Pencils and pens for drawing
- Scissors
- Glue stick
- Tape paint / optional shoe box to create 3D final project
- Home or fashion accessories for workshop (to be discussed on the first day of the course)
Tutor
Debbie Flowerday
Debbie Flowerday has been a visual merchandiser for many years; her knowledge and experience of the display and visual merchandising industry is extensive. She has worked globally for well known retailers including Max Mara, Mary Quant, Estée Lauder, Top Shop, Gucci and Royal Worcester. Her key skills include Visual Merchandising, Window Concept and Product Styling, Retail Design, Store Layout, Interior Design, Exhibition, Product Styling, Photographic Styling, Events & Product Launches and VM Training & Guidelines.
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