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Short Course

Visual Merchandising Fashion Online Short Course

College
Central Saint Martins

Do you want to learn how fashion retail spaces can be designed and arranged in order to attract customers, maximise engagement with products, and motivate them to buy? This beginners course offers an overview of visual merchandising for fashion.

Course description

Do you want to learn how fashion retail spaces can be designed and arranged in order to attract customers, maximise their engagement with products, and motivate them to buy? In this beginners course you will get a general overview of visual merchandising (VM) for fashion. You will learn the fundamental principles, inspiration and techniques involved in visual merchandising for fashion retailers.

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 2 weeks online access
  • Certificate upon completion

Please note that all courses are taught in UK time.

Online courses are closed to all new bookings 48 hours prior to the course starting.

Available dates

If no dates are showing then please sign up to our mailing list to find out about upcoming dates and new course developments.

Details

Topics covered

  • Aligning visual merchandising with fashion branding
  • Understanding basic in store visual merchandising strategies
  • Designing an in store pop up concept
  • Understanding what visual merchandising is
  • Understanding the role of the visual merchandiser
  • Study Trip to London Stores to get inspiration
  • Trend forecasting and how it informs the inspiration for retail concepts
  • Understanding the visual merchandising strategies that attract customers to windows
  • Understanding what a mood board is and how designers use them to communicate ideas
  • Present ideas using a computer generated presentation or Design board for a client.

At the end of the project students will present their outcomes to the rest of the group.

Please note that it is not advisable for students doing this course to enrol with the Visual Merchandising- Interiors short course as well, as both courses have the same structure, even though they have different product emphasis.

Materials

Online short course materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net


Please bring for the first session:

  • notebook and pen
  • camera (or camera phone)


After first session:

  • laptop or tablet, needed for research online and suggested for design board outcomes
  • USB /pen drive for storing content/lectures (NB a drop box with this content will be set up for students to access/download this data)
  • pen, pencil, ruler, eraser, glue stick, craft knife
  • a couple magazines and material samples. (optional)
Meet the Tutor:

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