Visual Merchandising and Window Dressing Online Short Course
Course description
Course overview
Learn essential visual merchandising techniques and apply them with fun, hands-on activities in this self-paced short course.
You'll be guided on how to design eye-catching displays, improve store layouts, and create shopping experiences that boost sales and stand out from the crowd.
Students receive personalised feedback from the tutor on all project submissions and will have access to a dedicated course forum for peer interaction.
As a guide, the total commitment for this course is approximately 8.5 hours. This includes core materials and creative tasks.
Your personal learning time may vary depending on your pace, engagement, and how deeply you explore the materials.
Who this course is for
This course is aimed at creatives, aspiring entrepreneurs, retail and marketing professionals interested in visual merchandising. It is also an excellent fit for individuals who are new to the creative sector.
This course is ideal for beginners at the start of their journey as well as for intermediate learners who work in the fashion industry who want to expand their knowledge in visual merchandising and develop a portfolio.
Key information
Topics covered
- Visual merchandising: presenting products to attract and engage customers
- Window design: creating eye-catching displays to draw people in
- Product presentation: organising products for maximum appeal
- Link selling: using displays to encourage add-on sales
- Customer flow: designing layouts that guide shoppers smoothly through the space
- Pop-up shops: applying merchandising techniques to temporary retail space
Learning outcomes
- Create window designs that reflect current consumer trends
- Apply effective visual merchandising techniques to in-store spaces and window displays and implement visual merchandising principles to enhance product presentation and facilitate link selling
- Use customer flow strategies and store layout techniques to improve the shopping experience
Materials
- Students are encouraged to visit a mix of online and physical stores during the course for activities and exercises related to product placement and window displays
Please see our Guide to taking online short courses
Tutor
Sarah Manning
Sarah Manning is a visual merchandising lecturer and specialist with over 20 years’ experience working within the visual merchandising industry in London. Sarah started her career working for luxury brands such as Harrods, Selfridges, Harvey Nichols and high street retailer Marks & Spencer.
After launching her own visual merchandising consultancy business in 2006, she now works with retailers and businesses to create effective window displays and in store visual merchandising. Sarah has taught for the UAL since 2007 using her industry knowledge to teach short courses at the London College of Fashion and Central Saint Martins.
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