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Short Course

Visual Merchandising and Display Online Short Course

College
London College of Fashion

This Visual Merchandising and Display online short course will develop your understanding of the key concepts in visual merchandising. This practical course will help you build an impressive portfolio of fashion window designs.

Course description

Visual merchandising is an essential element of fashion retail marketing, and is the art of designing product displays and shopping experiences that delight customers and maximise sales. This visual merchandising training course will give you a comprehensive overview of the practical techniques and methods that are being used in the industry today, and is led by a visual merchandiser who regularly consults for top brands.

Each week, you will learn a different element of visual merchandising, and will then be given practical assignments to test your skills using the medium of your choice (Photoshop, Illustrator, hand sketching, 3D models, etc.) to create great windows and store layout concepts. You will apply all the core skills of visual merchandising, from using colour and arrangement to capture attention, lighting techniques, use of graphics, styling mannequins, point of sale displays, seasonal displays, and sale and clearance promotions.

By the end of the course, you will have built up an impressive portfolio of fashion window designs and in-store displays, which will help you showcase your skills and personal style to potential clients or employers.

Course Outcomes

By the end of this course you will have learnt to;

  • Developed a good understanding of the key Visual Merchandising principles
  • Practised using colour, lighting and graphics in your displays
  • Learnt techniques to create 'hotspots' or promotions space
  • Gained an understanding of how to use floor layouts for excellent customer flow
  • Researched current merchandising trends and used these to inspire your own displays
  • Considered how to make your displays correspond with a brand identity
  • Learnt to create strong messages from your displays
  • Created a range of your own displays, and presented these to the group
  • Received hints and tips on the industry from your tutor

Who is Visual Merchandising and Display (Online) for

This course be excellent for anyone wanting to explore the role a Visual Merchandiser, learn to create their own stunning and provocative visual displays, and to anyone looking to find a way in to this this interesting and rewarding career.

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 2 weeks online access
  • Certificate upon completion

Please note that all courses are taught in UK time.

Online courses are closed to all new bookings 48 hours prior to the course starting.

Available dates

Enquire about this course and we will contact you when new dates are published.

Details

Topics covered

  • Basic principles of window dressing and visual merchandising
  • Store visual merchandising and product presentation methods
  • Building and creating your own Window Designs using your choice of program / medium
  • Current trends in the retail industry in London
  • Merchandise selection and accessories
  • Merchandising techniques for garments, shoes and accessories
  • Customer flow and the importance of store layout
  • Colour, POS and lighting
  • Mannequin handling and styling
  • Creating an effective Sale & Clearance campaign

Materials

Online Short Course Materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Firefox or Chrome)
  • The latest version of Java installed on your device
  • Microphone and headphones (a headset with a microphone function is recommended)
  • Webcam
  • Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient

Course Specific Materials

  • Paper and pen to take notes during live sessions
Meet the Tutor:

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