Short course
Digital Visual Merchandising Online Short Course
Course description
Course overview
In this course, you'll learn how to adapt key visual merchandising techniques to the digital world to enhance your brand’s presence across websites, e-commerce platforms, and social media channels.
Designed for retail professionals, marketers, and entrepreneurs, this course bridges the gap between in-store strategy and online execution.
Build your understanding of a range of topics including visual merchandising principles, digital displays, integrated promotions and visual storytelling.
As a guide, the total commitment for this course is approximately 4 hours 20 minutes. This includes core materials and creative tasks.
Your personal learning time may vary depending on your pace, engagement, and how deeply you explore the materials.
Who this course is for
This course is aimed at creatives of all ages, aspiring entrepreneurs, marketing and retail professionals interested in digital visual merchandising. It is also an excellent fit for individuals who are new to the creative sector. The course is ideal for beginners at the start of their visual merchandising journey.
Key information
Topics covered
- Visual merchandising principles: apply in-store techniques online
- Digital displays: create engaging product presentations
- Integrated promotions: connect physical and digital marketing
- Ecommerce layouts: design user-friendly online stores
- Customer engagement: enhance the shopping experience
- Link selling: encourage additional purchases
- Brand consistency: maintain a cohesive brand image
- Visual storytelling: use visuals to connect with customers
Learning outcomes
By the end of this course, you will be able to:
- Understand visual merchandising: explain the principles of visual merchandising and how they apply to online shopping
- Design engaging displays: create visually appealing digital displays that attract customers and enhance their shopping experience
- Connect online and offline promotions: identify effective strategies for linking online marketing efforts with in-store promotions
- Build user-friendly layouts: develop user-friendly e-commerce layouts that make it easy for customers to navigate and shop online
- Engage customers: explore techniques to keep customers engaged while shopping online and improve their overall experience
- Apply practical examples: analyse real-world examples of successful online merchandising techniques and discuss their impact on customer behaviour
Materials
- Notebook and pen / pencil for taking notes during lessons and brainstorming ideas
- Access to e-stores: you will need to research and explore various e-commerce websites for case studies and discussions
Please see our Guide to taking online short courses
Tutor
Sarah Manning
Sarah Manning is a visual merchandising lecturer and specialist with over 20 years’ experience working within the visual merchandising industry in London. Sarah started her career working for luxury brands such as Harrods, Selfridges, Harvey Nichols and high street retailer Marks & Spencer.
After launching her own visual merchandising consultancy business in 2006, she now works with retailers and businesses to create effective window displays and in store visual merchandising. Sarah has taught for the UAL since 2007 using her industry knowledge to teach short courses at the London College of Fashion and Central Saint Martins.
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