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Cool Hunting Fashion Short Course

Course description

Fashion trends; what is a trend, how do trends develop, what's new, what's it all about?

This course introduces you to the contemporary landscape of fashion trend predictions. Cool hunting and fashion forecasting is increasingly important to many large companies, small designer/makers and crucial to the international fashion industry. If you are eager to learn about the emergence of trends, methodologies and factors influencing global fashion trends, this course is a must. You will examine the art and science of trend predictions, participate in trend scouting, examination of trend sources and be introduced to key places where trend prediction teams seek out new, emerging and underground influences: Art galleries, museums, retail, digital and print platforms, vintage clothing, social media, street markets etc.

Through online and contextual research, street photography, critical analysis, reading and field trips, students will devise and complete a speculative visual Trend Report, identifying an emerging global fashion trend. You will learn about trend predictions for fashion and inside information about methodologies used in industry for trend spotting.

Clear, easy to understand lessons:

  • Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean
  • New methodologies will be explained or demonstrated
  • We also offer learning resources for you to access outside of the classroom

All our on campus courses include:

  • Networking opportunities and the chance to share ideas with students from across the globe
  • Access to the technology and materials relevant to your discipline
  • Access to our college shops for any materials you might need
  • The chance to ask questions to your tutor in real time
  • Feedback and critique on your assignments
  • The opportunity to experience the many sights of London on your down time

All our online short courses include:

  • Live and interactive online lessons with classmates from around the world
  • The same course content and learning outcomes as our face to face courses 
  • Lesson recordings, for review, so you never have to miss a class 
  • Access to the virtual learning environment with course content 
  • Forums for support
  • 2 weeks online access to the recordings of the live classroom sessions 
  • The opportunity to ask questions to your tutor in real time 

A certificate of completion:

  • You've put the work in so we want to make sure you have something to show for it!
  • As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance
  • We always recommend you attend all of the classes so that you get the most out of the experience!
  • Certificates are great to compliment your CV

Available dates

It can take a few moments for our course dates to load - if there are no available dates, please sign up to our mailing list where new course dates will be announced or browse other courses within your chosen subject area to find an alternative.


Topics covered on campus:

  • We will visit key areas of London where trend prediction teams seek out the 'new' and 'underground', such as trendy markets and vintage clothing retailers.
  • We will explore the culture and influences that help to shape and reflect new trends: new designers and artists, cutting-edge magazines, contemporary exhibitions and street fashion.
  • You will be shown how to use the CSM library and source material.
  • You will be encouraged to develop your fashion research and communication skills by researching websites and blogs, taking photographs, keeping a journal and discussing your ideas and findings with your colleagues.

Topics covered online:

  • Introduction to cool hunting, fashion trend predictions and forecasting (womenswear, menswear, accessories, footwear)
  • Review and analysis of contemporary fashion trend sources
  • Research into cool hunting, sourcing, research methodologies, subject specific text, websites, social media platforms etc.
  • Street style photography
  • Weekly research tasks and guidance on field trips you can take to trend hotspot locations such as fashion retail, museums, contemporary art and fashion exhibitions, street markets, vintage / charity shops, etc.
  • Online group critiques and discussion
  • Development and presentation of visual Trend Report

Who should take this course?

  • Students wishing to learn more about cool hunting, fashion trends and communication should benefit from the course.
  • Anyone wanting to explore the emergence of trends and trendy places around London’s cultural scene.


On campus materials

Please bring with you to the first session:

  • Drawing kit - pens, pencils, eraser and sharpener
  • Colour felt tip markers, colour pencils etc
  • Pritt stick or glue stick
  • Camera (film or digital)
  • Zone 1 & 2 Travel Card or Oyster Card
  • For entry to the Museum or Gallery please allow between £5 and £10.
  • Personal Laptop - (optional / not essential)

Online materials

To take part in the online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here -
  • Camera –(digital SLR cameras or advanced 'compact' digital camera)
  • The ability to upload images from your camera to your computer (e.g. USB cable or SD cards and card reader)
  • Notebook – A4 or A5 size
  • Selection of pens and pencils
  • Access to contemporary fashion magazines
  • Please allow for entrance costs to galleries and museums (you will be encouraged to visit current exhibitions throughout the course)

Meet the Tutor:

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This short course will explore everything there is to know about fashion trends, cool hunting and fashion forecasting. You will get inside information about methodologies used in the industry and create your own fashion Trend Report.

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