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Consumer Psychology Short Course

Course description

The course will appeal to professionals and students across the fashion industries and will provide you with a knowledge of consumer psychology in the world of fashion.
You will explore the links between psychology and fashion and explore the underlying psychological processes involved in fashion consumption to learn how to better predict consumer behaviour. You can then use these concepts to further develop your own business/practice now or in the future.

Who should attend?

All levels. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Please note: This course is for students aged 18 and older.

Clear, easy to understand lessons:

  • Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
  • New methods will be shown to students through live demonstrations, in a way thats crystal clear and easy to understand.
  • Experience life on campus
  • Network and share ideas with students from across the globe
  • Access the technology and materials relevant to your discipline
  • Shop in our college shops for any materials you might need
  • Ask questions of your tutor in real time
  • Receive feedback and critique on your assignments
  • Experience the many sights of London on your down time

A certificate of completion:

  • You've put the work in so we want to make sure you have something to show for it!
  • As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
  • We always recommend you attend all of the classes so that you get the most out of the experience!
  • Certificates are great to compliment your cv.

Available dates

Enquire about this course and we will contact you when new dates are published.

Details

The course includes:
  • Introduction to consumer psychology
  • Fashion psychology
  • Fashion as consumption
  • Consumers in the marketplace
  • Consumers as decision makers
  • Fashion and the environment
  • Consumers, culture and subcultures
  • Understanding and predicting consumer behaviour to make a positive difference 

Materials

In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Laptop/iPad/tablet


Meet the Tutor:

Consumer psychology is the scientific study of the influence of thoughts, beliefs, feelings and perceptions on consumer behaviour at individual, group, organisation or community level. It is concerned with understanding the processes involved in selecting, purchasing, using or disposing of products, services, ideas or experiences to satisfy needs and desires. This fashion course will introduce you to the consumer psychology of fashion and how it relates to the wider fashion industry.

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