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Starting An Online Fashion Retail Business (Online Short Course)

Starting An Online Fashion Retail Business (Online Short Course)

London College of Fashion
Taught by
Paul McGregor


In a crowded online fashion retail marketplace it's imperative to do your research. This course will show you how to define your vision, formulate your strategy and successfully launch your own online business, and is taught by an expert who has direct experience of developing several online fashion businesses. In six methodical sessions you will look at the key areas that will take your idea from conception to customer. You will finish the course having analysed and assessed the viability of your product, developed an idea of how much it will cost, have confidence to present your plan to others and be keen to start selling!


  • Formulating a brand strategy
  • Online fashion industry growth rate and hotspots
  • Ecommerce retail strategy
  • Website analysis
  • Collating contextual research
  • Analysing competitors
  • Creating / strengthening the brand identity
  • De-risking your idea
  • Market positioning
  • Engaging your audience & finding customers

By the end of this course you will have;

  • Developed a brand strategy for your own brand
  • Gained a good understanding of your competitors
  • Learnt techniques to complete research on trends and markets
  • Refined your idea and business strategy
  • Gained a good understanding of marketing positioning and its impact on your brand
  • Received personal feedback on your assignments from your course tutor
  • Received industry tips from your course tutor

Who Should Attend
This course will be really valuable to anyone who wants to learn professional techniques to start their own online fashion brand or clothing store, or expand their fashion brand online, or gain insight for a future project and explore the area. No previous experience is required.
Level: All levels welcome
Please note: This course is for learners aged 18 and over.

Why choose an LCF Online Short Course
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCF Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCF Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here

Please note that all courses are taught in UK time. To check and compare times please click here

See this article for further information on how to start a fashion business.

Tutor Description

Paul McGregor fronts various successful online businesses, most recently Mens Fashion Magazine. Having being highlighted as an up and coming force in the menswear industry, Paul has been featured and interviewed by a variety of brands and publications including GQ, Vogue, Reiss, French Connection, River Island, Burton plus more. Paul takes a personal approach to every lesson, and consistently offers advice to students after courses have finished.


Online Short Course Materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Firefox or Chrome)
  • The latest version of Java installed on your device
  • Microphone and headphones (a headset with a microphone function is recommended)
  • Webcam
  • Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient

Course Specific Materials

  • Paper and pen to take notes during live sessions

Available dates