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Introduction to Slow Fashion (Online Short Course)

Introduction to Slow Fashion (Online Short Course)

Central Saint Martins
Taught by
Schelay McCarter


Slow fashion is a reaction against the unethical business practice of the fast, cheap, mass-produced branch of the fashion industry. Slow fashion’s ethos is based on the sustainable circular idea that rates an environmentally friendly production lifecycle, vintage, on demand, bespoke, high quality and timeless design, repair, up cycling and rental.

This course will examine why slow fashion has become a significant antidote to our addiction to fast fashion and will help you understand more about slow fashion and the rise of conscious consumerism.

The objective is to curate your own unique ‘slow fashion file’ for potential adaptive application in your own business, as an employee or an individual consumer to ensure you keep pace with the conscious consumer movement driving slow fashion’s growth.


  • Conscious Consumerism – fad or feasible
  • Fast fashion versus slow fashion explored
  • Shopping Slow – can it grow
  • Fashion brand evolution – fake or fortune
  • Vintage versus Preloved - what to collect
  • Upcycling and repurposing – is it fun or facile
  • Rent, Lease, Swap – feasible or flawed
  • Resell market – a fashion archaeologists guide
  • Business value and investment – good or bad
  • Commercial application – who gets it right
  • Image Creation – what is slow fashions USP
  • Route to Market – easy or hard
  • Can Fast Fashion slow down
  • Choose well, buy well – buy less, spend more - is this commercially viable
  • Icons – movers and shakers
  • Wardrobe Edit – trash or stash?
  • Slow Fashion – sustainable or suspicious
  • Circular Fashion – a viable business model or tokenism
  • Social Media and slow fashion – yes or no
  • A picture can say a thousand words – slow fashion as an image

By the end of the course you will have a better understanding of;

  • How to bring slow fashion ethics into your business strategy
  • How to market slow fashion
  • How to navigate Slow fashions’ various guises
  • Conscious Consumerism growing influence globally
  • How slow fashion can be integrated into our everyday lives whatever our background
Who is Introduction to Slow Fashion (Online Short Course) for?
This course is ideal for students of fashion, or fashion designers, marketers, retailers or entrepreneurs. Anyone who wants to gain a practical understanding of the importance of slow fashion.


Why choose a CSM Online Short Course
Our online learning short courses allow you to experience Central Saint Martins wherever you are in the world. Additionally all CSM Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • CSM Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here

Please note that all courses are taught in UK time. To check and compare times please click here

Please note: This course is for students aged 18 and older
Please note that Online courses are closed to all new bookings 48 hours prior to the course starting.

Tutor Description

Schelay McCarter is an Associate Lecturer at the University of the Arts London and has a commercial fashion branding background and career. This includes fashion forecasting, journalism, fashion branding for ecommerce and fashion image realisation project management.

Clients: Burberry, Kering Group, Inditex, British Fashion Council, LVMH, Farfetch, Marks and Spencer, Nike, Jack Wills, H&M Group, All Saints, Arcadia Group,  Amazon and YOOX Net-a-Porter Group

Magazines: Soma, Plastik, B magazine, Status magazine

Photographers worked with: Tim Brett Day, Kim Knott, Sean Knott, Tiffany Mumford, Emma Summerton, James Meakin, Kim Watson, Jean Pierre Mascalet and Nick Knight 

Please check out Schelay's website and fashiontent for more information.


Online Short Course Materials

To take part in the Online sessions you will need:

  • An up-to-date version of the Google Chrome web browser
  • Microphone and headphones (a headset with a microphone function is recommended)
  • Webcam
  • Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient

Course Specific Materials

  • Paper and pen to take notes during live sessions

Available dates