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Consumer Psychology for Fashion Online Short Course

Course description

This course applies concepts and theories from the scientific study of human behaviour, Psychology, and applies them in the context of fashion. Created by the originator of the Psychology programmes at London College of Fashion, this course introduces you to the interrelationships between psychology and fashion and explores how an understanding of psychology can lead to a more ethical and socially responsible engagement with fashion.

In this course, you will be introduced to the psychological processes underpinning how we make sense of the world and fashion, the relationships between fashion, self and identity, body satisfaction, fashions social responsibility, consumer behaviour and fashion as a force for good.

You will need to dedicate at least 2 hours per week for self-study.

Course Outcomes

By the end of this course you will have:

  • An understanding of the psychological processes of sensation and perception and how this impacts engagement with fashion
  • Explored the relationships between fashion, self and identity and how fashion is a means of self-expression
  • Discussed how fashion can influence body satisfaction and how this can affect us psychologically
  • Considered how and why consumers shop for fashion
  • An understanding of the role of psychology in changing behaviour leading to a more ethical and sustainable fashion industry
  • Discovered how fashion can be a force for good

Who is Consumer Psychology for Fashion (Online Short Course) for?

This course is for everyone interested in understanding the interrelationships between human behaviour and fashion. All levels welcome.

Clear, easy to understand lessons:

  • Our tutors will explain in easy to understand accessible English, if they use any special terminology we make sure they explain what it is they mean.
  • New methodologies will be explained to you in a way thats crystal clear and easy to understand.
  • We even include live demonstrations of particular techniques so that you can see exactly how things should be done.
  • We also offer a bunch of learning resources for you to access outside of the live lessons. This allows you to ensure you are up to date and you can practice and review the things that are important to you. Practice makes perfect after all!

Live interactive classrooms:

  • We like to do things the right way, that's why all of our online classes are live, you won't find any recordings here (well apart from the recording we provide in case you miss a live session)
  • Expect live interaction with your classmates from around the world, our students come from far and wide
  • Ask questions of your tutor in real time
  • Receive feedback and critique on your assignments
  • Discuss topics related to your course in real time via your microphone and camera or if you're not feeling brave, in the chat box
  • Miss a class? Thats ok you can catch up in a recording which is available for 2 weeks after your course runs

A certificate of completion:

  • You've put the work in so we want to make sure you have something to show for it!
  • As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
  • However we always recommend you attend all of the classes so that you get the most out of the experience!
  • Certificates are a great addition to your C

All our online short courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes as our face to face courses
  • Lesson recordings, for review, so you never have to miss a class
  • Access to the virtual learning environment with course content
  • Forums for support
  • 2 weeks online access to the recordings of the live classroom sessions

Please note that all courses are taught in UK time.

Online courses are closed to all new bookings 48 hours prior to the course starting.

Available dates

Enquire about this course and we will contact you when new dates are published.


Topics covered

  • Sensation and perception
  • Fashion, self and identity
  • Body satisfaction
  • Social responsibility
  • Shopping for fashion
  • Multisensory aspects of consumer behaviour
  • Sustainable fashion
  • Fashion as a force for good


In order to fully participate in the practical exercises, please have the following materials/equipment for the first class:

  • A notepad and a pen
  • A modern computer with an up-to-date operating system
  • An up-to-date web browser (Google Chrome is recommended)
  • A microphone (a headset with microphone/headphones is recommended)
  • Headphones
  • Webcam

Finally, a good broadband connection is also essential (mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).

Meet the Tutor:

This course introduces you to the interrelationships between psychology and fashion and explores how an understanding of psychology can lead to a more ethical and socially responsible engagement with fashion

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