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Consumer Psychology for Fashion Online Short Course

Course description

This course applies concepts and theories from the scientific study of human behaviour, Psychology, and applies them in the context of fashion. Created by the originator of the Psychology programmes at London College of Fashion, this course introduces you to the interrelationships between psychology and fashion and explores how an understanding of psychology can lead to a more ethical and socially responsible engagement with fashion.

In this course, you will be introduced to the psychological processes underpinning how we make sense of the world and fashion, the relationships between fashion, self and identity, body satisfaction, fashion’s social responsibility, consumer behaviour and fashion as a force for good.

You will need to dedicate at least 2 hours per week for self-study.

Course Outcomes

By the end of this course you will have:

  • An understanding of the psychological processes of sensation and perception and how this impacts engagement with fashion
  • Explored the relationships between fashion, self and identity and how fashion is a means of self-expression
  • Discussed how fashion can influence body satisfaction and how this can affect us psychologically
  • Considered how and why consumers shop for fashion
  • An understanding of the role of psychology in changing behaviour leading to a more ethical and sustainable fashion industry
  • Discovered how fashion can be a force for good

Who is Consumer Psychology for Fashion (Online Short Course) for?

This course is for everyone interested in understanding the interrelationships between human behaviour and fashion. All levels welcome.

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 2 weeks online access
  • Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here.

Please note that all courses are taught in UK time. To check and compare times please click here.

Available dates

Enquire about this course and we will contact you when new dates are published.

Materials

In order to fully participate in the practical exercises, please have the following materials/equipment for the first class:

  • A notepad and a pen
  • A modern computer with an up-to-date operating system
  • An up-to-date web browser (Google Chrome is recommended)
  • A microphone (a headset with microphone/headphones is recommended)
  • Headphones
  • Webcam

Finally, a good broadband connection is also essential (mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).

Details

Topics covered

  • Sensation and perception
  • Fashion, self and identity
  • Body satisfaction
  • Social responsibility
  • Shopping for fashion
  • Multisensory aspects of consumer behaviour
  • Sustainable fashion
  • Fashion as a force for good

Reviews

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This course introduces you to the interrelationships between psychology and fashion and explores how an understanding of psychology can lead to a more ethical and socially responsible engagement with fashion

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