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GETTINdkAC_Getting_Your_Fashion_Collection_To_Market_Weeke

How To Get Your Fashion Collection to Market Short Course

Course description

How do you promote and sell your fashion collection into major retail stores as well as independent boutiques and websites worldwide? Led by an industry expert, this course will untangle the many routes you can take in order to deliver your clothing line to your customers, increase your sales and develop your brand.

You will learn how to approach and sell into the key retail stores that suit your brand profile and price points, such as Selfridges, Liberty, Topshop, Asos, Revolve or Dover St Market. How do you get to these key buyers? When you get there, how should you present your collection and what are the communication tools that you would need to support your collection at retail?

During the past 15 years the way makers reach their consumers has changed radically and vice versa. Core elements such as making a product and selling it remain constant. However, the traditional selling models of wholesale/retail and suppliers reaching customers via retail specialists (online or in stores) have become more blurred.

If you dream of having a successful fashion business one day, come along and get some useful and practical tips from someone who has done it!

The opportunity to take a niche product to market and then reach enough customers worldwide to sustain the business has never been so high. Book your place if you want to find out more.

Who should take this course?

  • Students who have an existing collection or those who are thinking of creating a collection that they wish to wholesale into various retail outlets (online and in-store) and expand their overall customer base.
  • It is also suitable for those keen to explore the advantages of direct sales online via their own website or if they are considering setting up their own store.
  • For those students who already have their own collection there will be an opportunity to receive specific feedback on suggested ways to proceed.
  • For those without an existing collection, there will be advice given on how to move forward with their ideas and plans.

Level: Beginners

Entry requirements: A good understanding of spoken English.

Clear, easy to understand lessons: 

  • Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean. 
  • New methods will be shown to students through live demonstrations, in a way that’s crystal clear and easy to understand. 

Experience life on campus 

  • Network and share ideas with students from across the globe 
  • Access the technology and materials relevant to your discipline 
  • Shop in our college shops for any materials you might need 
  • Ask questions of your tutor in real time 
  • Receive feedback and critique on your assignments 
  • Experience the many sights of London on your down time 

A certificate of completion: 

  • You've put the work in so we want to make sure you have something to show for it! 
  • As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance. 
  • We always recommend you attend all of the classes so that you get the most out of the experience! 
  • Certificates are great to complement your cv. 

This course is scheduled to run on campus in a face-to-face delivery format. Please note that due to the ongoing pandemic situation this course may be adapted in line with UK government guidance or other operational requirements. This may include changing course location (to another UAL site), cancellation of the course, or moving part or all of the course online. In the event of any changes being required we will inform you as soon as possible and support you in any changes required. Please bear this in mind when making any travel, visa, or accommodation arrangements.

Please note: This course is for students aged 18 and older

Available dates

It can take a few moments for our course dates to load - if there are no available dates, please contact our customer service team who will help you find a course or email you when new dates become available.
Make an enquiry or call us on 0207 514 7015.

Details

Topics covered:

  • Your product is the epicentre of your business/future business. We will cover various issues you may face regarding your manufacturing base, such as suppliers, timelines and deliveries
  • Approaching buyers, agents and distributors: pros and cons, and how much they take from your margin
  • Multichannel retailing: making it work for your brand and sales
  • Selling directly on marketplaces: advantages and disadvantages
  • Financial tools: having cash flow plans in place to deal successfully with larger buyers
  • The legal stuff: trademarks, terms and conditions of business
  • Cutting through the fluff: managing social media, press and PR to your advantage
  • We will cover key terminology that any designer/brand owner should be aware of
  • Concessions: large stores often offer concessions rather than buying in the brand. We look at how this works
  • We will also look at non-seasonal cycles whereby the designer may work outside the traditional buying seasons manufacturing to meet consumer demand
  • You'll learn about various ways to reach the 'not so obvious' buyers and how to respond to ‘unknown’ buyers who contact you directly

Materials

Please bring with you to the first class:

  • A notepad and pen
  • Line sheets, look books, and samples of your collection if you have any of these available
  • Laptop or tablet
Meet the Tutor:

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How do you promote and sell your fashion collection into major retail stores as well as independent boutiques and websites worldwide? Led by an industry expert, this course will untangle the many routes you can take in order to deliver your clothing line to your customers, increase your sales and develop your brand.

£
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