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We can’t wait to welcome our new and returning students from 19 October 2020. Your safety is our first priority.

Essential Guide to the Fashion Business (Online Short Course)

Essential Guide to the Fashion Business (Online Short Course)

London College of Fashion
Taught by
Alison Lowe, Toby Meadows


This fashion course will introduce you to the various different areas of the fashion industry business, giving you an insight into how they all work, and an idea of which area you might like to work in.

You'll take a brief look at the key players within the industry and their operations. You'll also look at how trends develop, manufacturing options, fashion marketing and fashion retailing, all reinforced with practical case studies and examples within the fashion and retail industry.

The course includes:

  • A history of fashion business structure and where it is now
  • A look at how fashion is designed and developed
  • Different types of retailers
  • Buying and manufacturing methods
  • Marketing and PR
  • The career and business opportunities available in the industry

The course provides excellent opportunity for non-fashion professionals to gain knowledge to kick start their career or business in the fashion world.

For more information on Online Short Courses please see the below information.

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 3 months online access
  • Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here

Please note that all courses are taught in UK time. To check and compare times please click here.

Student testimonials:

Read our blog post with Bolupe Adebiyi who, after completing Essential Guide to the Fashion Business, started her own fashion label.

"Alison is so knowledgeable in her field. I can't believe how much I have learned in just two days! This course is an ABSOLUTE MUST for anyone looking to pursue a career in the fashion industry." - Chiyoko, UK

“Alison Lowe was a complete inspiration and I can honestly say that the two days of the course were two of the best educating days that I have ever had and would love to do more with Alison in the future. Absolutely brilliant and I definitely recommend this course! Her knowledge and experience left me highly engaged as well as being very friendly and inviting with a clear interest in the success of all attending. AMAZING!” - Isobel

“I loved how real Alison was when she talked about the fashion business, she told us about the flaws and what needs to be done to make it better. I liked that she taught us how to network and how to come in contact with people from the industry. How to approach those people and to speak their language. Alison was amazing, I learned a lot! Thank you so much. I had the best time!” - Heiða


Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Please note: This course is for students aged 18 and over.


Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

You may also be interested in:

Starting Your Own Fashion Label

Introduction to Fashion Buying and Merchandising

Introduction to Fashion Marketing

Please note that Online courses are closed to all new bookings 48 hours prior to the course starting.

Tutor Description

Alison Lowe is a serial entrepreneur with a successful background in profitable business growth, both through her own businesses and those she supports. Alison’s quick understanding and industry knowledge of what fashion brands really need is impressive and effective. She works with many exciting emerging fashion designers and established creative businesses in London today and provides a great insight into how PR, Marketing and Business Management can work as part of a holistic approach to a brand’s development.
Alison established her fashion agency Felicities in 2003, having discovered a gap in the market for business development, PR, marketing and sales support for emerging creative brands. During the last 12 years, Alison has worked with over 200 clients to break into new markets both in the UK and Internationally and established a range of sponsorship, partnership and promotional opportunities for her brands. Felicities and its clients feature regularly on the International Fashion Week schedules. Prior to setting up Felicities, Alison had the kind of portfolio career that is a trait of many successful entrepreneurs. She has established, run and sold several businesses including RoadRunners, the international courier business and Chameleon, a promotional management company. In addition, Alison has worked in the public sector as a business support consultant for Business Link and established a large cross sector consortium for a voluntary sector project. Alison teaches on several business courses at London College of Fashion and is regularly asked to guest lecture at international universities and conferences.


Instagram: @alijaynelowe

Toby Meadows is the international best selling author of ‘How to Set up & Run a Fashion Label’ currently translated into 9 different languages. He is the founder and Director of TNM Consultancy Ltd, a collective of fashion professionals providing creative and business services to the fashion industry, as well as a Director of the award winning London based cult womenswear designer label Belle & Bunty. For the past 15 years he has been a Visiting Lecturer at the London College of Fashion, invited to host conferences on developing a fashion label as well as writing and delivering short courses for professional development within the fashion industry both in the UK and abroad. As well as consulting to hundreds of small to medium size fashion enterprises Toby has worked with some of the worlds largest and most recognisable fashion businesses from high street giants, Gap, Zara, Topshop to high-end designer retailers: Harrods, Ralph Lauren, Gucci, Christian Dior, Alexander McQueen and Vivienne Westwood to name merely a few. He has recently been advising the Mayor of London's office with their plans for the development of an East London Fashion Cluster and currently sits on the Advisory Panel for the Centre for Fashion Enterprises in London as well as developing business support incubator programmes around the world working with the next generation of highly talented emerging designer to develop an infrastructure for their business and increase their chances of longevity.


Online Short Course Materials

To take part in the Online sessions you will need:

  • An up-to-date version of the Google Chrome web browser
  • Microphone and headphones (a headset with a microphone function is recommended)
  • Webcam
  • Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient

Onsite Short Course Materials 

In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notebook and pen
  • Laptop/ iPad/ tablet.

Available dates