Essential Guide to the Fashion Business
This fashion course will introduce you to the various different areas of the fashion industry business, giving you an insight into how they all work, and an idea of which area you might like to work in.
You'll take a brief look at the key players within the industry and their operations. You'll also look at how trends develop, manufacturing options, fashion marketing and fashion retailing, all reinforced with practical case studies and examples within the fashion and retail industry.
During this course expect to participate in group projects and where possible visit exhibitions/museums.
The course includes:
- A history of fashion business structure and where it is now
- A look at how fashion is designed and developed
- Different types of retailers
- Buying and manufacturing methods
- Marketing and PR
- The career and business opportunities available in the industry
The course provides excellent opportunity for non-fashion professionals to gain knowledge to kick start their career or business in the fashion world.
“Alison Lowe was a complete inspiration and I can honestly say that the two days of the course were two of the best educating days that I have ever had and would love to do more with Alison in the future. Absolutely brilliant would defiantly recommend! Her knowledge and experience left me highly engaged as well as being very friendly and inviting with a clear interest with the success of all attending in the fashion industry. AMAZING!” - Isobel, Essential Guide to the Fashion Industry
“I loved how real Alison was when she talked about the fashion business, she told us about the flaws and what needs to be done to make it better. I liked that she taught us how to network and how to come in contact with people from the industry. How to approach those people and to speak their language. Alison was amazing, I learned a lot! Thank you so much. I had the best time!” - Heiða, Essential Guide to the Fashion Industry
Level:Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Please note: This course is for students aged 18 and over.
Alison Lowe is a serial entrepreneur with a successful background in profitable business growth, both through her own businesses and those she supports. Alison’s quick understanding and industry knowledge of what fashion brands really need is impressive and effective. She works with many exciting emerging fashion designers and established creative businesses in London today and provides a great insight into how PR, Marketing and Business Management can work as part of a holistic approach to a brand’s development.
Alison established her fashion agency Felicities in 2003, having discovered a gap in the market for business development, PR, marketing and sales support for emerging creative brands. During the last 12 years, Alison has worked with over 200 clients to break into new markets both in the UK and Internationally and established a range of sponsorship, partnership and promotional opportunities for her brands. Felicities and its clients feature regularly on the International Fashion Week schedules. Prior to setting up Felicities, Alison had the kind of portfolio career that is a trait of many successful entrepreneurs. She has established, run and sold several businesses including RoadRunners, the international courier business and Chameleon, a promotional management company. In addition, Alison has worked in the public sector as a business support consultant for Business Link and established a large cross sector consortium for a voluntary sector project. Alison teaches on several business courses at London College of Fashion and is regularly asked to guest lecture at international universities and conferences.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notebook and pen