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Central Saint Martins
Taught by
Ben Cain, Eugene Tan, Jamie Hearn


Discover how the visual manipulation of words can bring great insight into text functions, enhance clarity and produce really successful visual communication. Whether you are a beginner or a professional designer, if you want to find confidence in your own typographic voice, this is the course for you. And here's why...

First, you will learn the fundamental typographic elements and principles and how to use them effectively and creatively.

Second, you will explore ideas visually through projects embracing typography as both information and art.

And third, your learning will be supported by project critiques, when you'll get ideas from your colleagues and advice from your tutor. 

But that's not all. You will also get to use Central Saint Martins' letterpress facilities for one of the sessions.

Topics covered

  • Choosing typefaces and how to get the best from them
  • Identifying the assorted typographic voices which surround us everyday
  • Strategies for working with different kinds of texts
  • Content analysis
  • How to give your work authority through use of structure
  • Details that can transform ordinary work into something special

For this course we must restrict attendance to just 14 people.

This is a computer-free course.

Entry requirements: None

Level: Beginners

Please note: This course is for students aged 18 and older

Tutor Description

Ben Cain is a graphic designer, lecturer and typographer who graduated from Central Saint Martins and the Royal College of Art. He is the co-founder of the award-winning design practice, Studio Hyte, an Associate Lecturer on the BA Graphic Communication Design course at Central Saint Martins, and the Course Leader in the Foundational Design Process & Systems course at the New College of the Humanities. His work incorporates type design, visual identities, writing and publishing for clients within the arts and architectural sectors. Clients include, Furtherfield Gallery, the Barbican, Automated Architecture and the Serpentine, as well as his client based practice, Ben also works on self directed research projects with the aim of contributing to the field and discourse of Visual Communication.

Eugene Tan is a graphic designer, animator and filmmaker who graduated with a BA in Graphic Design and a MA in Communication Design at Central Saint Martins. He is the co-founder of the award-winning design practice, Studio Hyte (, a regional brand design consultant at Tough Mudder UK and Germany, and also teaches on the BA Graphic Design course at Central Saint Martins. He has worked with clients across a spectrum of industries such as Penguin Random House, D&AD, Royal Court Theatre, Sony Music Entertainment, Tod’s, VEVO, Furtherfield Gallery and The British Library.

Jamie Hearn is a practicing graphic designer and artist who is also the course leader for the Graphic Design Portfolio course at Central Saint Martins. In addition, he has experience teaching on a number of short courses. Previously, Jamie was Printmaking Artist in Residence at Central Saint Martins throughout 2011, where he is a BA Graphic Design graduate. He has commercial experience working for Pentagram, Johnson Banks and Landor Associates.


Please bring with you to the first session:

  • Notebook
  • A3 Layout pad
  • Ruler
  • Pencils
  • Rubber
  • Masking Tape
  • Any old magazines that you don't mind cutting up.

Available dates