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Central Saint Martins
Taught by
David Preston, Diego Ulrich, Jamie Hearn, Tutor to be confirmed


Discover how the visual manipulation of words can bring great insight into text functions, enhance clarity and produce really successful visual communication. Whether you are a beginner or a professional designer, if you want to find confidence in your own typographic voice, this is the course for you. And here's why...

First, you will learn the fundamental typographic elements and principles and how to use them effectively and creatively.

Second, you will explore ideas visually through projects embracing typography as both information and art.

And third, your learning will be supported by project critiques, when you'll get ideas from your colleagues and advice from your tutor. 

But that's not all. You will also get to use Central Saint Martins' letterpress facilities for one of the sessions.

Topics covered

  • Choosing typefaces and how to get the best from them
  • Identifying the assorted typographic voices which surround us everyday
  • Strategies for working with different kinds of texts
  • Content analysis
  • How to give your work authority through use of structure
  • Details that can transform ordinary work into something special

For this course we must restrict attendance to just 14 people.

This is a computer-free course.

Entry requirements: None

Level: Beginners

Please note: This course is for students aged 18 and older

Tutor Description

David Preston is a graphic designer and typographer who gained a BA in Graphic Design from Central Saint Martins. Upon graduation he took a post at the BBC, working as an information designer with the News Interactive team, responsible for producing the award-winning BBC News website. From 2006 to 2009 he worked as a designer for various small boutique London agencies, such as Kerr Noble, Studio Small, and Praline. During this time he worked with a broad range of clients including large international brands, publishers, arts and cultural institutions, and new start-ups. David holds a Postgraduate Certificate in Teaching and Learning in Art & Design from CLTAD, and is currently studying for a PhD in the History of Design. Since 2005 he has taught at Central Saint Martins, on both Short Courses and at undergraduate and postgraduate level. He now runs his own studio practice, David Preston Studio, specialising in publishing and visual identity. Recent clients have included Universal Music, Lund Humphries, Antique Collectors Club and The Good Schools Guide.

Diego Ulrich has a BA in Graphic Design at Central Saint Martins. While he was studying he won competitions by D&AD, MTV, Freitag and Penguin Publishing. After graduating, he worked as a designer for Damien Hirst's publishing company Other Criteria and BOP Consulting. Diego holds a Postgraduate Certificate in Teaching and Learning in Art & Design. He teaches at Kingston School of Art and Central Saint Martins. Diego is the founder of Askeo, a design studio based in London. The studio integrates typography, graphic design, and the performing arts, working within a collaborative network of designers, filmmakers, and artists.

Jamie Hearn is a practicing graphic designer and artist who is also the course leader for the Graphic Design Portfolio course at Central Saint Martins. In addition, he has experience teaching on a number of short courses. Previously, Jamie was Printmaking Artist in Residence at Central Saint Martins throughout 2011, where he is a BA Graphic Design graduate. He has commercial experience working for Pentagram, Johnson Banks and Landor Associates.


Please bring with you to the first session:

  • Notebook
  • A3 Layout pad
  • Ruler
  • Pencils
  • Rubber
  • Masking Tape
  • Any old magazines that you don't mind cutting up.

Available dates