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Graphic Design - Experience Industry

Graphic Design - Experience Industry

Chelsea College of Arts
Taught by
Andrew Holmes


Graphic Design: Experience Industry will equip you with the essential skills required to fulfil a professional design brief. It is an “industry masterclass”, providing you with the opportunity to work on a commercial graphic design brief.

Your tutor will share their tips and experiences from working in the world of art, design and visual communication, and will offer clear guidance to help you improve your projects. This course focuses on conceptual development and ideas; you'll be encouraged to think laterally and develop work that demonstrates design skills that are both individual and distinctive.

You will experiment with photography, collage and illustration in your approach whilst also developing and practising your presentation skills. You’ll utilise simple drawing and rough work to generate ideas quickly and gain confidence to express them clearly.

Computer use is optional on this course and no tuition in software is given. However, you will be advised about design software, and which programs would be appropriate to finalise ideas. Off-site field trips or research visits may also be included.

Topics covered will include:

  • Typography 

  • Branding 

  • Publishing

  • Packaging 

  • Advertising 

  • Film

  • Concept Development 

  • Use of Colour and Type 

  • Logo Design 

  • Layout

  • Image editing

  • Presentation

NB: disciplines will vary, based on your tutor’s professional experience.

Course outcomes
You will be more confident about responding to real-life graphic design briefs and applying for graphic design roles. You’ll improve your decision making process and will increase your ability to present ideas and concepts effectively. You will leave with strong projects to add your design portfolio that will show your visual thinking, individuality and skills.

Who should attend
This course is for those with some graphic design training, or those having completed Graphic Design, wishing to develop their professional practice. Maybe you're working in industry with little or no formal design training and want to develop your creativity and confidence? Perhaps you feel a little bored with your usual type of design work and need a change? Alternatively, you may be applying for further studies including postgraduate courses in Graphic Design or Advertising?


Courses are typically taught by one or more of the tutors listed below.

Student reviews

'I really enjoyed the course and thought it was well taught. There was a great atmosphere and the tutor was very encouraging and enthusiastic.' - Anon

'It was a very practical course. The tutor was very good and helpful. We had total freedom of creation, which was great, and he would often come and help us resolve any issue we might have.' - Anon

Tutor Description

An Art Director and Project Manager working in design, music, fashion and publishing; Andrew has over 20 years of creative experience. Alongside his freelance commissions Andrew is a visiting tutor for Graphic Design Communication short courses at UAL Chelsea College of Arts.

Specialising in taking creative projects through full life cycles of production - from concept to completion; Andrew’s freelance clients include: New Balance Numeric, Somerset House, DC Shoes, Booth Clibborn Editions, Silas & Maria, MoWax, Polygram & XL Recordings.


Please bring the following materials with you on the first day:

  • Notepad and pen

  • Digital camera

  • Laptop

  • Rubber

  • Craft knife

As part of your research you may wish to do some printing. Please bring a small amount of cash to the course on your first day to credit your printing account.

Please note that most materials needed for the short courses are available at the Chelsea College of Arts' Art Shop. Please contact the Art Shop directly for opening hours and availability.

Available dates