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Look beyond logo design and develop a fundamental understanding of the principles of visual identity on this short, online course. You will learn how to establish an identity across a variety of applications and broaden your perspective on the possibilities of style, format, and medium. We will take an in-depth look at the core ideas surrounding visual identity, discuss the importance of research and of building a strong conceptual foundation, and explore how visual elements like form, colour palette, and imagery all work together to tell a brand's unique story.
The course features a series of practical assignments which will take you through the stages of creating a visual identity and will help you to develop your visual vocabulary in context. You'll complete work between classes and then present and discuss it with the group. You'll be able to exchange ideas and feedback with the other students both during and after each class, through our online classroom and forum.
By the end of the course you will understand and use elements of visual identity with confidence.
By the end of the course you should have;
Who Should Attend
This course will be invaluable for designers, aspiring designers and other creative professionals, who want to explore visual identity, with input from an industry expert. It will also be useful if you are starting, or want to start, your own brand, and want to learn a process to create a unique visual identity for your brand.
You may be new to the world of visual identity, but you would benefit more from this course if you have basic foundations of design. This course is not suitable for those wishing to learn software - students are expected to be familiar with creative software in order to complete their assignments.
All our Online Short Courses include:
Please note that all courses are taught in UK time.
Online courses are closed to all new bookings 48 hours prior to the course starting.
Online short course materials
To take part in the Online sessions you will need:
Please bring for the first session: