Brand Management Short Course
Course description
Course overview
Through practical exercises, you will apply this knowledge and learn how to develop effective identity strategies to successfully guide the expression of a brand, in the current markets. Taught by a professional in the brand design and visual communication fields, you will examine agency briefs, client requests and case studies.
Who this course is for
This course is suitable for professionals, students and recent graduates in the fields of Design, Marketing, Communication, Photography, Videography and Fine Arts.
It would be a great brand strategy course for startups and is suitable for those interested in broadening their knowledge of Branding and Communication-related subjects.
Key information
Topics covered
- Building a brand platform
- Rebranding
- Brand architecture
- Brand experience
- Humanising brands - the importance of brand archetypes
- Brand design and the construction of a brand identity
- How to manage a brand effectively
- Case Studies Analysis
- Practical Exercises
Learning outcomes
- Ability to fully analyse and develop any brand, including positioning and effective communication
- Benefit your professional development, CV and future work opportunities
- Digital badge and certificate of attendance
Materials
- Notepad and pen
- Laptop / iPad / tablet
The lead tutor of this course will be Giulio Mazzarini. He will be joined by various lecturers and speakers whose bios will be listed below.
Tutor
Giulio Mazzarini
Giulio Mazzarini is an Italian-born, British-educated creative professional with a diverse background in design and visual communication. Giulio graduated in Sociology from the University of Rome La Sapienza, where he first developed an understanding of the social dynamics that influence design. There, he studied Visual Communication under Oliviero Toscani, the legendary photographer and creative director behind Benetton's iconic campaigns.
Giulio’s passion for visual communication led him to earn a master’s degree in Design from Central St Martins College (UAL) in London. He has honed his skills working alongside renowned editorial and advertising photographers, working on large editorials and advertising campaigns.
Now based in London, working as a Creative Director at the design studio GEM, Giulio collaborates globally with top international magazines, brands and organisations, crafting compelling visual narratives. In addition to his professional work, Giulio is an Associate Professor at the University of the Arts London, and is invited to speak at universities and colleges around the world.
Jun Chan
Jun Chan is a Product Design graduate from Bournemouth University whose career began at Burberry, where he transitioned from the photography studio to the design studio.
Over seven years, he contributed to 14 seasons, designing accessories and footwear under the creative leadership of Christopher Bailey and Riccardo Tisci.
In 2020, Jun expanded his creative scope beyond fashion, embarking on a freelance career in Creative, Art, and Design Direction.
He has since collaborated with renowned brands such as BAO, Brompton, Rapha, Tom Dixon, and Zalando.
Today, Jun is the Creative Director of 1314FAMILYSTYLE, an agency specialising in creative direction, strategy, and production.
With a focus on authentic, culturally driven storytelling, the agency crafts compelling narratives that resonate across industries.
Book a course
Loading