Brand Management Online Short Course
Course description
Course overview
Discover how a strong brand can be the most important asset for an individual or company in achieving growth and notoriety with this online brand management course.
Focusing on the importance of strategic management of brands, you will gain insight into the branding processes and sustained value creation.
Through practical exercises, you will apply this knowledge and learn how to develop effective identity strategies to successfully guide the expression of a brand, in the current markets.
Taught by a professional in the brand design and visual communication fields, you will examine agency briefs, client requests and case studies.
Who this course is for
This course is ideal for professionals, students and recent graduates in the fields of design, marketing, communication, photography, videography and fine arts.
It is also suitable for those interested in broadening their knowledge of branding and communication related subjects.
Key information
Topics covered
- Building a brand platform
- Rebranding
- Brand architecture
- Brand experience
- Humanising brands - the importance of brand archetypes
- Brand design and the construction of a brand identity
- How to manage a brand effectively
- Case studies analysis
- Practical exercises
Learning outcomes
- Be able to fully analyse and develop any brand, including positioning and effective communication - this will benefit your professional development, CV and future work opportunities
- Receive a digital badge and certificate of attendance
Materials
- Notepad and pen
- Laptop, iPad or tablet
Please see our Guide to taking online short courses.
Tutor
Giulio Mazzarini
Giulio Mazzarini is an Italian-born, British-educated creative professional with a diverse background in design and visual communication. Giulio graduated in Sociology from the University of Rome La Sapienza, where he first developed an understanding of the social dynamics that influence design. There, he studied Visual Communication under Oliviero Toscani, the legendary photographer and creative director behind Benetton's iconic campaigns.
Giulio’s passion for visual communication led him to earn a master’s degree in Design from Central St Martins College (UAL) in London. He has honed his skills working alongside renowned editorial and advertising photographers, working on large editorials and advertising campaigns.
Now based in London, working as a Creative Director at the design studio GEM, Giulio collaborates globally with top international magazines, brands and organisations, crafting compelling visual narratives. In addition to his professional work, Giulio is an Associate Professor at the University of the Arts London, and is invited to speak at universities and colleges around the world.
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