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Brand Management Online Short Course

Course description

Find out how a strong brand can be the most important asset for an individual or company in achieving growth and notoriety.

Focusing on the importance of strategic management of brands, you will gain insight into the branding processes and sustained value creation.

Through practical exercises, you will apply this knowledge and learn how to develop effective identity strategies to successfully guide the expression of a brand, in the current markets. Taught by a professional in the brand design and visual communication fields, you will examine agency briefs, client requests and case studies.

For more information on Online Short Courses please see the below information.

Who should attend

Professionals, students and recent graduates in the fields of Design, Marketing, Communication, Photography, Videography and Fine Arts. Also suitable for those interested in broadening their knowledge of Branding and Communication-related subjects.

Course outcomes

By the end of this course you will be able to fully analyse and develop any brand, including positioning and effective communication. This will hugely benefit your professional development, CV and future work opportunities.

All our Online Short Courses include:

  • Live online lessons with expert tutors
  • Practical assignments
  • Personal feedback
  • Access to VLE with course content
  • 2 week online access
  • Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here.

Please note that all courses are taught in UK time. To check and compare times please click here.

Available dates

Enquire about this course and we will contact you when new dates are published.

Materials

Online short course materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net

Course specific materials

Please source:

  • A notepad and pen

  • Laptop, iPad or tablet


Details

Topics covered

  • Building a Brand Platform
  • Rebranding
  • Brand Architecture
  • Brand Experience
  • Humanising Brands - the Importance of Brand Archetypes
  • Brand Design and the Construction of a Brand Identity
  • How to Manage a Brand Effectively
  • Case Studies Analysis
  • Practical Exercises

Reviews

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We're working through our student reviews and will add to this section shortly! In the meantime, why don't you check out our stories where you will find out lots about our students and their experiences.
Meet the Tutor:

Find out how a strong brand can be the most important asset for an individual or company in achieving growth and notoriety.

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