Multichannel Art Direction Short Course
Course description
Course overview
Taught through a combination of lectures, practical exercises and discussions, this 5-week evening course provides a practical insight into the field of art direction in the contemporary landscape.
The course explores a range of examples of art direction across different mediums. Students gain an insight into the unique features of the practice of art direction in relation to adjacent creative practices such as graphic design and design for branding.
Over the 5 weeks, students learn to identify the practical processes of art direction and gain an understanding of the tools and methods that can be used to showcase creative ideas.
The course is designed to provide professional benefits for anyone who wants to incorporate art direction into their current creative practice and learn about the various practical aspects of the field.
Please note, to get the most out of the course, students will be expected to engage with assigned weekly tasks outside of class, equivalent to a minimum of 5 hours.
Who this course is for
This 5-week evening course is aimed at designers / aspiring designers, creatives, creative managers and entrepreneurs interested in diversifying their careers.
It would be an excellent fit for those looking to progress to the roles of Art Director, Senior Art Director and Head of Creative in order to manage and direct holistic visual direction. Familiarity with aspects of the creative fields / design is recommended but not essential.
Key information
Topics covered
- Foundations of art direction
- The wide scope of tools and creative mediums of art direction
- Working with images and visually directing various creative stakeholders
- Art direction and moving image
- Visualising and presenting creative directions
Learning outcomes
- Identify the practical processes of art direction
- Understand the wide use of art direction across different industries
- Create useful methods of liaising with and directing different creative stakeholders
- Understand and identify the different tools and methods to showcase creative ideas
- Understand methods and processes of visually presenting the creative directions
- Digital badge and certificate of attendance.
Materials
- Laptop with access to foundational presentation slides software or online presentation provider such as google slides
Tutor
Hedieh Anvari
Hedieh Anvari is a Senior Art Director & Creative with professional experience in London and Paris. She has worked with clients such as COMME des Garçons, Lanvin, Mulberry, Topshop, Agent Provocateur, Zalando and had the opportunity to redesign Frieze magazine at the very beginning of her career. In Paris she worked on a number of fragrance commercials and social media activation for LVMH and Puig. Hedieh Anvari works as Associate Lecturer in the School of Design at London College of Communication and teaches Design for Art Direction on the master's degree. She is also the founder of Ooh Any Day Now, a fashion-female-health start up with emphasis on creative collaborations and product partnerships.
Hedieh started her career as a Graphic Designer & Assistant Creative Director at niche boutique agencies. She has also worked independently with clients and has headed creative teams at fashion houses – always passing on her enthusiasm for problem solving and the importance of making great use of one’s creativity when met with budget boundaries and the everyday reality of restricted creative freedom. Critical thinking and forming concepts is at the heart of her approach to any brief, which is a key learning from her BA Graphic Media Design studies at London College of Communication.
The most cherished memories of her career so far are commissioning and working with photographers, set designers, illustrators, postproduction houses and other instrumental creatives and crafts practitioners, for realising campaigns and visual content.
Book a course
Loading