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Creative Direction for Digital Media Online Short Course

Course description

Whether youre starting a brand, need some exposure for your portfolio or a project you're working on, or simply need to boost your online presence, digital media is an essential and hugely powerful tool of communication. Whichever background or interest area you might be coming from, this course will teach you the basics of creative direction for digital media, using current case studies to enable you to learn about multiple online platforms, social media channels and how you can use them in order to get exposure for your work / brand online and boost its digital presence.

The course features a series of exercises aimed to broaden your perspective on creative direction with focus on digital spaces and online platforms.

By the end of the course you will understand and use elements of visual identity with confidence.

Who Should Attend?

This course is for anyone interested in learning to creatively use digital media in order to boost their brand, project or personal online presence.

Course Outcomes

You will gain a range of creative direction skills that will benefit your personal work and / or business online. Students will learn how to create multimedia content and curate digital campaigns across multiple online platforms, optimise social media channels for SEO, work with influencers, analyse social media data and network online.

Clear, easy to understand lessons:

  • Our tutors will explain in easy to understand accessible English, if they use any special terminology we make sure they explain what it is they mean.
  • New methodologies will be explained to you in a way thats crystal clear and easy to understand.
  • We even include live demonstrations of particular techniques so that you can see exactly how things should be done.
  • We also offer a bunch of learning resources for you to access outside of the live lessons. This allows you to ensure you are up to date and you can practice and review the things that are important to you. Practice makes perfect after all!

Live interactive classrooms:

  • We like to do things the right way, that's why all of our online classes are live, you won't find any recordings here (well apart from the recording we provide in case you miss a live session)
  • Expect live interaction with your classmates from around the world, our students come from far and wide
  • Ask questions of your tutor in real time
  • Receive feedback and critique on your assignments
  • Discuss topics related to your course in real time via your microphone and camera or if you're not feeling brave, in the chat box
  • Miss a class? Thats ok you can catch up in a recording which is available for 2 weeks after your course runs

A certificate of completion:

  • You've put the work in so we want to make sure you have something to show for it!
  • As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
  • However we always recommend you attend all of the classes so that you get the most out of the experience!
  • Certificates are a great addition to your C

All our online short courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes as our face to face courses
  • Lesson recordings, for review, so you never have to miss a class
  • Access to the virtual learning environment with course content
  • Forums for support
  • 2 weeks online access to the recordings of the live classroom sessions

Please note that all courses are taught in UK time.

Online courses are closed to all new bookings 48 hours prior to the course starting.

Available dates

Enquire about this course and we will contact you when new dates are published.

Details

Topics covered

  • Creative direction and online identity.
  • Digital engagement.
  • Social media storytelling.
  • Multimedia content creation.
  • Online presence and brand-building.
  • Digital marketing and networking.
  • Working with social media influencers.
  • Online campaigns and measuring their success using analytics.

Materials

Online short course materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net

Please bring for the first session:

  • notebook and pen
Meet the Tutor:

This online short course develops your understanding in creative direction for digital media and online platforms. You will analyse various media channels and case studies, and gain practical insight you can apply to any project or business.

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