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Introduction to Experience Design Online Short Course

Course description

Experience design is a set of design practices focussed on creating positive emotions, impressions and memories which create an impact on the target audiences. It can be applied to services, products, user journeys, spaces, and events, and is considered the next frontier for differentiation in increasingly competitive markets. In this Experience Design course you will learn how to use design, spatial and behavioural strategies to design and project the experience you want your brand, product or service to deliver.

Each week will you will learn a new set of concepts, tools, and techniques, and will be given a practical assignment to put them into practice, allowing you to learn by applying and doing. The following week the tutor will provide you with individual feedback, posing questions and reflections to help you master the subject.

Who is Experience Design (Online Short Course) for?

This course is the perfect fit for students aiming to learn more about experience design, for brand, product or service innovation.

Course Outcomes
By the end of the course you will have:

  • Conducted a social and technology environment analysis
  • Conducted visual research on behavioural patterns
  • Understood the structure of a positive experience vs. a bad experience
  • Increase your creative capabilities through design management
  • Created a project capable of expanding your portfolio and present to potential clients.

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes as face-to-face courses
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 2 weeks online access
  • Certificate upon completion

Available dates

If no dates are showing then please sign up to our mailing list to find out about upcoming dates and new course developments.


Topics covered

  • Introduction the design of experiences
  • Relevance of experience in a digital world
  • Designing memories
  • Designing experiences for users vs. Experiences for clients
  • How to structure an experience
  • Designing the beginning and end of experiences
  • Perception and illusion
  • Managing lasting experiences


Online Short Course Materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended)
  • Webcam
  • Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient

Course Specific Materials

Please bring the following materials to the first session:

  • Pen
  • Paper

Meet the Tutor:

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