How to Create the Perfect Retail Experience Online Short Course
Course description
Course overview
Designed for anyone with an interest in retail, this online short course offers an overview of how to create the perfect shopping experience.
From fashion and homeware to restaurants and coffee shops, students on this online course learn how to create a perfect retail space that offers a memorable experience for customers.
During the course, students design and create their own retail space and explore new ways to change and improve the customer's experience. Through a combination of lectures and practical exercises, students gain an insight into visual merchandising principles and techniques and work on weekly tasks to support their learning.
By the end of the course, students will have built up a portfolio of knowledge on how to create the perfect retail experience.
Who this course is for
This online short course is aimed at anyone with an interest in retail, from fashion and homeware to restaurants and coffee shops.
The course would be an excellent fit for anyone thinking of opening a shop as it aims to equip students with the tools required to create the perfect shopping experience.
Key information
Topics covered
- Visual communication
- Retail collaboration
- Visual merchandising
- Store layout
- Styling
Learning outcomes
- Have developed an understanding of good and bad retail practices
- Understand basic visual merchandising techniques
- Have an understanding of shop layout
- Be able to research customer needs
- Understand the benefits of collaborations
- Have learnt how to create strong visual messages
- Have created a range of work and ideas and presented them to the group
- Have received hints and tips on the outcome of any work presented
- Receive a digital badge and certificate of attendance
Materials
- Notebook
Please see our Guide to taking online short courses.
Tutor
Sarah Manning
Sarah Manning is a visual merchandising lecturer and specialist with over 20 years’ experience working within the visual merchandising industry in London. Sarah started her career working for luxury brands such as Harrods, Selfridges, Harvey Nichols and High Street Retailer Marks & Spencer.
After launching her own visual merchandising consultancy business in 2006, she now works with retailers and businesses to create effective window displays and in store visual merchandising. Sarah has taught for the UAL since 2007 using her industry knowledge to teach short courses at the London College of Fashion and Central Saint Martins.
Book a course
Loading