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IMPORTANT INFORMATION: Our booking system is currently down. Please call +44 (0) 20 7514 7015 or email ualshortcourses@arts.ac.uk to contact our team. Booking will be available again in the next 24 hours.

Instagram for Business and Brands Short Course

Course description

Instagram is one of the fastest growing social media platforms on the internet. It's known as the go-to place to find the newest, coolest, trendiest things, and the users are tolerant of promotions. The question is how do you establish your presence on Instagram so that you can raise awareness of your brand and grow your tribe? Instagram for Business and Brands will respond to all the questions above, including creating, planning, and scheduling your Instagram content. The course dives into how to measure your results with a Business Account and provides methods to win new followers, increase engagement, and build your reputation.

Course Outcomes

By the end of the course you should be able to:

  • Use all current Instagram features
  • Know what type of content works for your brand
  • Plan your content and measure your results
  • Understand how Instagram advertisement works
  • Promote your brand and work with influencers

Who Should Attend
Communication professionals, startups, small companies, business owners especially in creative and visual fields.

Level
Beginners: You should have a basic understanding of social media and Instagram.

Clear, easy to understand lessons:

  • Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
  • New methods will be shown to students through live demonstrations, in a way thats crystal clear and easy to understand.
  • Experience life on campus
  • Network and share ideas with students from across the globe
  • Access the technology and materials relevant to your discipline
  • Shop in our college shops for any materials you might need
  • Ask questions of your tutor in real time
  • Receive feedback and critique on your assignments
  • Experience the many sights of London on your down time

A certificate of completion:

  • You've put the work in so we want to make sure you have something to show for it!
  • As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
  • We always recommend you attend all of the classes so that you get the most out of the experience!
  • Certificates are great to compliment your cv.

Available dates

Enquire about this course and we will contact you when new dates are published.

Details

Course Topics

  • Instagram Overview
  • Instagram business account
  • Case studies - the best examples of brands
  • Content for Instagram feed, stories, and IGTV
  • Editorial calendar for Instagram
  • Instagram scheduling Apps
  • Gaining followers and increasing engagement 
  • Working with influencers
  • Instagram metrics
  • Instagram Ads

Materials

Please bring:

  • Laptop
  • Note taking tools
Meet the Tutor:

This course will teach you how to use Instagram to build your community to achieve your business and brand goals.

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