Instagram for Business and Brands Short Course
Course description
Course overview
Instagram is one of the fastest growing social media platforms on the internet. It's known as the go-to place to find the newest, coolest, trendiest things, and the users are tolerant of promotions. The question is how do you establish your presence on Instagram so that you can raise awareness of your brand and grow your tribe? Instagram for Business and Brands will respond to all the questions above, including creating, planning, and scheduling your Instagram content.
The course dives into how to measure your results with a Business Account and provides methods to win new followers, increase engagement, and build your reputation. It will also teach you how to use Instagram to build your community to achieve your business and brand goals.
Who this course is for
This course is suitable for communication professionals, startups, small companies, business owners especially in creative and visual fields. Beginners are welcome, as are those looking to expand existing knowledge. Students should have a basic understanding of social media and Instagram.
Key information
Topics covered
- Instagram overview
- Instagram business account tools
- Case studies - the best examples of brands
- How to adapt your content for outputs available on the app
- Building a content pillar strategy
- Working with an editorial content calendar
- Instagram scheduling
- Gaining followers and increasing engagement
- Working with influencers
- Instagram metrics
Learning outcomes
- Use all current Instagram features
- Know what type of content works for your brand
- Plan your content and measure your results
- Understand how Instagram advertisement works
- Promote your brand and work with influencers
- Digital badge and certificate of attendance
Materials
- Laptop
- Note-taking tools
Tutor
Megan St Clair Morgan
London based multi-hyphenate creative Megan St Clair is an illustrator and digital communication specialist. She has worked on digital communications for world-renowned creative institutions, independent businesses, and leading British fashion brands. With a key skillset in multi-channel communications strategy, Megan mostly works across campaigns, strategy, and digital content development.
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