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Entrepreneurship For Creatives

Entrepreneurship For Creatives

College
Central Saint Martins
Taught by
Alison Branagan

Description


Alongside talent, artists, designers, image makers and creative professionals have prospered through a variety of means. Many skills need to be enhanced or acquired to become a successful practitioner or build a business within the creative industries. This course aims to assist in developing a range of inter-personal and practical enterprise skills to help you profit from opportunity.

Topics covered

Through a series of workshops, you will learn how to focus, negotiate, construct networks, create a vision, work with others, understand key legal aspects and business strategy. Learning about these topics will assist you in pursuing an entrepreneurial outlook which can inspire a new sense of direction. The course includes exciting talks by successful creative entrepreneurs.

There will be sessions on idea generation, publicity stunts, innovation, trend forecasting, crowdfunding, presentation and creating an inspired sales pitch.

City law firm Laytons LLP is offering a free business name check and trade mark search to delegates on this course.

Who should take this course?

Artists, makers, designers, photographers or any other creative professionals wishing to develop their entrepreneurship skills.

Entry requirements: None

Level: Beginners

Read more about this course on the CSM Short Course blog http://csmshortcourses.myblog.arts.ac.uk/

Please note: This course is for students aged 18 and older



Tutor Description


Alison Branagan MA IC FRSA is an author, creative enterprise consultant and an associate lecturer at Central Saint Martins.

Over the last decade Alison has written several business start-up and specialist enterprise books for artists, designers and creative entrepreneurs. Her latest book is The Essential Guide to Business for Artists & Designers, second edition, with a foreword by Sir James Dyson is published by Bloomsbury. She lectures in business start-up, innovation, legal matters, self-promotion, and presentation skills. Alison has also developed entrepreneurial workshops and initiatives for a number of arts colleges, universities and organisations.

She is also an associate of the Design Trust, Fellow of the Royal Society of the Arts, Member of the Society of Authors, Associate of the Institute of Consulting, Member of the Federation of Small Businesses, and Crafts Council mentor. Alison has also been an ethical adviser to the Association of Illustrators and a mentor for the The Freelancer Club, (for stylists, fashion designers and photographers).

She has also worked as a specialist arts and design business adviser for a wide range of enterprise support and creative industries programmes in the UK. She has a BA (Hons) in Fine Art from Birmingham School of Art and an MA (Distinction) in Applied Art and Visual Culture from Sir John Cass School of Art, Architecture and Design. For further information about her publications, workshops and view a selective archive of her arts practice please visit: www.alisonbranagan.com





Materials


Please bring with you to the first session:

  • A notebook
  • A pen
  • It would be useful for the second session for you to bring along small samples, photographs or print outs of art/design works or your creative products/ services

Available dates