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Digital Marketing Strategy

Digital Marketing Strategy Intensive (Online Short Course)

College
London College of Communication
Taught by
Antonello Romano

Description


On this course you will learn everything you need to know to be able to create a successful digital marketing campaign. Each topic will enable you to build towards your own digital marketing strategy. You will learn the capabilities of the tactics, timing and techniques and what to measure to make sure your efforts return your investment (ROI). There will be a focus on creating content and the analytics you can use to measure and present results.
The course combines lecture-based learning with practical exercises and peer feedback to help develop your understanding of digital marketing. There will also be the opportunity to respond to a brief from a real company, and go head to head pitching your ideas.

PLEASE NOTE: Each course is taught by a single tutor in its entirety. If you are keen to be taught by particular tutor please contact the Short Courses team.

Topics Covered

  • Creating clear measurable objectives
  • Customer profiling
  • Understanding the UX Design for Websites
  • Customer experience
  • Branding
  • Search Engine Optimisation
  • How SEO and Social Media work hand in hand
  • Content marketing
  • Email marketing
  • Online PR
  • Affiliate marketing
  • PPC (pay-per-click)
  • Digital advertising and events
  • The impact of mobile on digital
  • Strategy and planning

Course Outcomes
By the end of the course you should be able to:

  • Define clear business and marketing objectives, and undertake targeted market research that will help you to reach realistic marketing goals
  • Understand the capabilities and compatibility of a large range of digital marketing tactics, such as branding, PR, SEO and social media, and content marketing
  • Understand how to reach new audiences or retain current customers
  • Have a fresh perspective on the changing climate of digital communications

Who Should Attend
Entrepreneurs, freelancers, marketing/communications/PR employees across all industries who need to update their digital skills or need a fresh perspective; recent graduates and anyone looking to develop successful digital marketing strategy.

Level
Beginner: You should have a basic understanding of social media (Facebook, Twitter or Instagram).

Online Delivery - if this course is taught online, it will be delivered in 2 parts

  • 10am – 12.30pm 
  • BREAK
  • 2.30pm – 5pm 

Follow Up Courses
After you have completed this course you may be interested in Practical Public Relations or Social Media Marketing.

Alternative Study Options

Reviews
"I was very impressed with the course content and the tutor's delivery."


Online short courses

Did you know we offer a similar course online? UAL online short courses are designed to help creative people master new challenges, develop their skills, get inspired by new ideas and access the UAL learning experience without having to travel to a campus for class.

Digital Marketing Strategy (Online Short Course)

More online courses

Please note that Online courses are closed to all new bookings 48 hours prior to the course starting.

Tutor Description


Antonello Romano is a marketing professional with more than 20 years experience developing and implementing traditional and digital marketing strategies within both the private and public sectors. Antonello’s main areas of focus include user experience and digital strategy. 

He takes a user-centric approach to help organizations make ustrategy decisions and has worked with leading brands including the British Council, BBC, Cohn Wolfe, BNP Paribas Real Estate, as well as small organisations, and start-ups.

Available dates