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Digital Marketing Strategy Online Short Course

Course description

Understanding the digital landscape is critical when developing your marketing and communication strategy. It allows you to find and connect with your audiences in a meaningful way. Defining your voice and getting noticed in a busy digital space can feel daunting but the Digital Marketing Strategy Online Short Course will help you create an effective marketing campaign.

Our self-paced short courses are all about flexibility. Students can learn from any location at a time that suits them. When you sign up for an on-demand course, you’ll be able to join other learners in an exciting global community.

Led by an industry expert, this on demand marketing short course introduces everything you need to know to develop and optimise your marketing strategy. The course covers several key topics including branding, audience behaviour, messaging, objective setting, social media, content marketing, email marketing, advertising, UX, SEO, analytics and measuring success.

Students build their knowledge through a series of pre-recorded lectures which they can follow at their pace. This digital marketing short course comprises of self-paced sessions and includes prompt questions and worksheets for students to follow along with.

Who should attend?

This course would suit early career marketers, entrepreneurs, designers and creatives. It is a good fit for individuals who are new to the creative sector or who aspire to work in it.

Level: beginner

Course outcomes

By the end of the course students should:

  • Understand their audience
  • Be able to develop brand messaging and guidelines
  • Know how to develop a marketing strategy
  • Be able to plan engaging content for their brand
  • Understand the basics of UX and SEO
  • Set objectives and measure success

This online short course includes:

  • Pre-recorded sessions to follow at your own pace
  • Access to a wealth of online materials
  • Project-based learning
  • Q&A community forum
  • Certificate upon completion

Available dates

It can take a few moments for our course dates to load - if there are no available dates, please contact our customer service team who will help you find a course or email you when new dates become available.
Make an enquiry or call us on 0207 514 7015.

Details

Topics covered

  • Understanding your audience behaviours and motivations
  • Branding and messaging
  • Content and email marketing
  • Digital advertising and PPC (pay-per-click)
  • Basics UX Design and Search Engine Optimisation (SEO)
  • Strategy and planning
  • Objective setting and measuring success

Materials

To access your online course activities and content you will need: 

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net

Recommended materials:

  • Notebook and pen
Meet the Tutor:

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Learn how to create an effective marketing campaign and optimise your marketing strategy on our Digital Marketing Strategy Online Short Course.

Students may take this self-paced online digital marketing course at any time and from any location, making it an ideal choice for anyone with a busy schedule.

£
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