Develop a brand strategy that works for you. This practical course will reveal to you the principles of brand strategy and teach you effective techniques on how to deploy it. It's an exciting, visual and grounded course taught by an expert brand strategist. There are no complicated theories to learn and you'll leave with an understanding of the most effective strategy for brands - and proven techniques to make this happen.
You will learn both how to grow brand revenue through brand strategy and to prepare insightful creative briefs for effective design and marketing communication. Taught through case-studies, lectures, visits and interactive workshops, it's ideal for anyone looking to understand how to apply brand strategy to grow brand sales and / or improve marketing communication / creative execution.
By the end of the course you should be able to:
Who should Attend
This has been designed for people working in a marketing, sales or communications role either in a company or non-profit organisation. It will be particularly helpful for you if you are running your own business and want to develop a brand strategy.
It is also ideal for you if you are thinking of further study in the UK.
Beginner. It is ideal for people working in marketing, sales or creative communications roles, client or agency side.
We can also deliver this training to a group at your organisation or at the College. Find out more about Customised Training.
Mike Leahy is an experienced working brand strategist, design consultant and marketer. He distils data into insight and strategy to position and strengthen brands and bring ideas to market.
Mike runs his own company LEAHY Brand Advisers and is partner strategist for Brandpoint, an award-winning London based brand design company. He advises clients of all sizes in the UK, Europe and the Middle East on brand strategy. His work has led to significant sales results with the Whitworths brand of sugar increasing revenue from £8m to £48m and the transformational relaunch of several companies, including Agrovista (agriculture), Clark’s UK (syrups), Keogh’s (snacks), Haydens (bakery), Chestertons and Strutt & Parker (property services). He began his career as a marketer, training at Unilever and going on to market several FMCG brand leaders Bisto, Capri Sun and Anchor.
Mike wishes to share his extensive agency and client-side knowledge and experience to inspire and help those who want to know how to grow business revenues through brand strategy. Most importantly he wants to explain how to do it, so you can apply it successfully in your career.