Develop a brand strategy that works for you. This practical course will reveal to you the principles of brand strategy and teach you effective techniques on how to deploy it. It's an exciting, visual and grounded course taught by an expert brand strategist. There are no complicated theories to learn and you'll leave with an understanding of the most effective strategy for brands - and proven techniques to make this happen.
You will learn both how to grow brand revenue through brand strategy and to prepare insightful creative briefs for effective design and marketing communication. Taught through case-studies, lectures, visits and interactive workshops, it's ideal for anyone looking to understand how to apply brand strategy to grow brand sales and / or improve marketing communication / creative execution.
By the end of the course you should be able to:
Who should Attend
This has been designed for people working in a marketing, sales or communications role either in a company or non-profit organisation. It will be particularly helpful for you if you are running your own business and want to develop a brand strategy.
It is also ideal for you if you are thinking of further study in the UK.
Beginner. It is ideal for people working in marketing, sales or creative communications roles, client or agency side.
We can also deliver this training to a group at your organisaton or at the College. Find out more about Customised Training.
This course will be taught by a respected industry expert.