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Introduction to Product Design (Online Short Course)

Introduction to Product Design (Online Short Course)

Central Saint Martins
Taught by
Alexander Hinnerskov


This online course provides an introduction to the fundamentals of product design. It will give students an overview of the many practical and theoretical skills used during a design project. The course focuses on project-based learning and hands-on experimentation predominantly by sketching and model-making. Different theories and industry topics within product design will be introduced, followed by practical tasks to give students the opportunity to apply these concepts in practice. These will be assigned as practical homework tasks to maximise students’ learning during the 6-week course. Students will be asked to upload tasks prior to the live sessions so they can receive constructive feedback and receive sufficient support during the course.

Topics Covered
  • The design process
  • Using primary and secondary research
  • Design Strategy
  • Experimentation
  • The design process
  • Ideation and concept design
  • Technical Drawing techniques
Course Outcomes
By the end of this course you will have;
  • Developed your understanding of the design process
  • Undertaken relevant research and set a design strategy
  • Generated ideas and developed concepts
  • Enhanced your drawing skills for both sketching and technical drawing
  • Collaborated with the other members of the class
  • Received personal feedback on your work from an industry expert
  • Communicated and presented your ideas through drawing and three dimensional form
  • Completed a range of practical tasks that apply the concepts of product design
  • An understanding of the fundamentals of design and the processes used by professional designers, and know how to apply similar techniques to your own work
  • Produced work that can be added to a portfolio

Who Should attend Introduction to Product Design (Online)
This course is designed for anyone who wants to develop their skills and knowledge of the product design process, whether this is to enable them to work their own product design projects, develop portfolio items to apply for further study, or to work with product design professionals. It is aimed at beginners or those who wish to refresh their skills. It will be particularly useful to those planning to study at Foundation or BA level.

Level: Beginner

Why choose a CSM Online Short Course
Our online learning short courses allow you to experience Central Saint Martins wherever you are in the world. Additionally all CSM Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • CSM Certificate upon completion
Visit Frequently Asked Questions for further details about preparing for your online course, including any equipment you need.

Please note that all courses are taught in UK time. To compare times, please check World Time Buddy.

Please note: This course is for students aged 18 and older
Please note that Online courses are closed to all new bookings 48 hours prior to the course starting.

Tutor Description

Danish designer Alexander Hinnerskov graduated in 2007 with a BA Honours in Product Design from Cental Saint Martins. His interdisciplinary approach has led him to work with product development, bespoke furniture making, lighting design as well as interior design and styling. Having experience in all aspects of the creative process across design disciplines has meant working with clients such as Fredrikson Stallard, Tomasz Starzewski, Eva Menz, Torsten Neeland and Underdog Studio. He has been teaching since 2013 in a verity of design subjects supported by his academic knowledge, practical skills and industry experience.

You can also find more about Alexander on his website.


Online Short Course Materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Firefox or Chrome)
  • The latest version of Java installed on your device
  • Microphone and headphones (a headset with a microphone function is recommended)
  • Webcam
  • Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient

Course Specific Materials

Please have the following materials for the first session:

  • A4 plain paper
  • A3 portrait sketchbook (paperback)
  • Variety of pencils (colour and graphite)
  • Variety of pens (black fine liner and colours)
  • Variety of Post-it pads

Materials to consider for the remaining sessions:

  • Paper 
  • Card
  • Corrugated card
  • Foam board
  • Mount board 
  • Other model making materials 
  • Scotch tape and masking tape 
  • Double-sided tape (narrow)
  • Pritt stick
  • Super glue (30sec)
  • PVA Glue
  • Spray Mount
  • Scissors 
  • Scalpel and Stanley knife
  • 30cm/12in metal ruler
  • Geometry set square ruler
  • Drawing Compass

Recommended Reading 

  • Rodgers, Paul & Alex Milton, Product Design, 2011, London, Laurence King Publishing Ltd.
  • Thompson, Rob, Manufacturing Processes for Design Professionals, 2007, London, Thames & Hudson Ltd.
  • Williams, Gareth, 21 Designers for twenty-first century Britain, 2012, London, V&A Publishing

Available dates