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Tanveer Ahmed

Senior Lecturer in Fashion/Fashion Communication (Race & Transcultural Studies)
Central Saint Martins
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Researcher Research
Syeda  Ahmed


I am a practice-led fashion design researcher and anti-racist educator exploring ways to expose and re-think how dominant Eurocentric racial hierarchies are used as part of the fashion design process. I am a Senior Lecturer in Fashion and Race at Central Saint Martins working across the fashion programme to support decolonial fashion perspectives.

My research emerges from experiences of teaching fashion design over the last twenty years and recognising the urgent need to explore alternative non-extractive, anti-racist and social justice-oriented forms of fashion design pedagogies. This approach emphasizes a more situated, relational and contextualized fashion design praxis by centring plural, non-heteropatriarchal, noncapitalist forms of fashion inspired by pre-colonial concepts of fashion that respect our planet and multi species.

I am currently a final year AHRC funded part-time PhD candidate at The Open University, investigating how white normativity works to exclude non Eurocentric fashion design epistemologies in fashion design pedagogies. Using a participatory action research methodology, I experiment with new decolonial feminist pedagogical frameworks to counter dominant dualist definitions of fashion design.

I am also a visiting tutor in History of Design at The Royal College of Art in London.