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Dr Silvia Grimaldi

Course Leader: MA Service Design
London College of Communication
Researcher Research
Silvia  Grimaldi


Silvia Grimaldi is Course Leader of the MA Service Design (formerly MA Service Experience Design and Innovation) and Postdoctoral Research Fellow on the Pharma Factory project (H2020) at London College of Communication, University of the Arts London.

Her research focuses on the role of narrative in users’ interpretation of product experience, design fiction and service design as tools for public engagement, surprise within product experiences, and service design pedagogy.

Research keywords: service design, product design, non-digital interactions, narrative, design narratives, design fiction, narrative theory applied to design, emotions, surprise, co-design, speculative design, design thinking, social design, design methods, interaction design, research through design.

Research Outputs


Conference, Symposium or Workshop item


Current research students

  • Putri Delina Evans, Decentralising Service design: Co-developing rapid diagnostic assays for antimicrobial resistance in India (Joint supervisor)
  • Marida Maiorino, Community engagement for placemaking actions as a strategic resource to generate social resilience. (Joint supervisor)


3D design and product design
Architecture, spatial and interior design
Business & management, and science
Communication and graphic design
Creative Computing