BiographyJames Clark is a senior lecturer and course leader of the Executive MBA (Fashion) within the Fashion Business School at London College of Fashion, UAL. His teaching practice covers fashion merchandising, global supply chain management and final major project tutorship. He has travelled extensively on behalf of UAL and has given lectures and workshops in China, South Korea, India, Russia, Panama and with our partner institution LIM New York.
James is registered as a research student researching the effects of innovative technology on the retail business model. This current study builds upon previous research that focused on the impact of omni-channel business operations on the supply of fashion product through the value system. In addition to this research activity, James also manages in conjunction with Populus market research the LCF Fashion Business Council. This council undertakes regular knowledge exchange research activity that connects with the fashion eco-system identifying emergent business and academic priorities.
Prior to joining UAL, he worked within the UK fashion retail industry holding positions with Debenhams, Coats Viyella and House of Fraser. This experience blended with his academic research interests has enabled James to publish Fashion Merchandising: Principles and Practice, the first academic resource aimed at European fashion retail undergraduates and early career merchandisers. A second edition of this text is in production, scheduled for publication in 2020.
James continually reaches out to academic and industry colleagues to develop the profile of fashion retail, product management and supply chain management. He is a member of research hubs within LCF and SIGs within the academic sector both within the UK and internationally. He is a Fellow of the HEA and has qualified as Chartered Manager with the CMI.
- Clark J. Fashion Merchandising: Principles and Practice (2014)
Past research students
- Gustomyasova, The value proposition of artisan products in the Majorcan brand Lottusse (Joint supervisor)
- Jones, Pattern Break (Lead supervisor)
- Puri, Consumer value expectations: A research project on how to achieve scale in the unorganised sector of the Indian occasion-wear market (Joint supervisor)
- Roussel, Handcrafting a holistic digital strategy for the Moynat brand (Lead supervisor)
- Watson, Future proof sustainability - the world and the world of fashion (Lead supervisor)