Meet: Katharina Geissler-Evans
- Written byGiada Maestra
- Published date 09 June 2026
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Meet entrepreneur and LCF alumna Katharina Geissler-Evans. Based in Edinburgh, she balances freelancing and running her independent print publication, Heiter, with motherhood. Here she reflects on her time at college and explains how she stays both creative and organised while juggling a busy life.
Can you tell us about yourself?
My name is Katharina Geissler-Evans, I am based in Edinburgh and run an independent print publication called heiter. I also work as a freelance fashion stylist and a mother of two. Trying to juggle work and family life is hard at times, and I often need to remind myself that doing one thing at a time (rather than trying to do it all) is ok. Before heiter, I worked in the luxury fashion industry and was part of the editorial teams at Net-A-Porter in London, and Mytheresa in Munich.
When did you start becoming interested in Fashion Media?
I’ve always been interested in fashion and fell in love with Fashion Media (in the form of print publications) in my early teens. I found the content inspiring and knew early on that I wanted to be part of an editorial team myself.
What are some of your favourite memories from studying at LCF?
The library at John Princes Street, where I spent hours researching and getting inspired, participating in group projects where we came up with ideas for our first magazines. I loved styling, photography, fashion illustration, fashion history, as well as cultural studies and fashion promotion. My studies were varied, which was great for a multi-passionate creative like me.
How has attending UAL influenced your career and creative thinking?
I was brought up in Austria – a country that’s in many ways conservative, especially when it comes to fashion. I often felt like I didn’t quite fit in when growing up. UAL really allowed me to explore and express myself through creativity. I had brilliant tutors who encouraged me to think outside the box and take my ideas further. They were also the ones who told me, for the first time, that I was good at what I was doing and I could have a career using my skills and passion. It was down to them that I felt confident enough to introduce heiter ‘s pilot magazine as my final BA project, back in 2016.
How did you start your career after graduating?
My career started during my studies. After a year on the “Access to Fashion Media and Communication” course and gaining my first fashion styling experience, I took on a position as International Marketing Assistant at a British fashion retailer. I already knew that I wanted to continue studying at the same time and enrolled on the part-time BA (Hons) Fashion Media course. Two years in, I was offered a German editing position at Net-A-Porter and, once I graduated, I moved to Munich for another editing role at Mytheresa. Over the years, I got more responsibility and grew into management positions that allowed me to progress to where I am today.
What is your view on working as a freelancer? Do you have any advice for aspiring freelance creatives?
Freelance life is like ebb and flow: not just from an income or project point of view, but also when it comes to being creative. One has to be prepared to wear many hats: I often find myself working on the admin side of things, while at the same time doing marketing, brainstorming for the next issue, maintaining the website and blog and dealing with things like my tax returns. I think you have to be highly motivated and believe in what you do so that you can keep going.
My advice would be to be clear on your why (why am I doing this?) and your goals. Perhaps even write them down and have them somewhere as a constant reminder. Also, make sure you are the best boss to yourself – be kind and make sure you have time to fill your cup. Nobody can run on low energy. Try to take little breaks in between, breathe, step outside if you need to and have comforting warm drinks on demand.
Can you tell us more about heiter magazine and one of its greatest achievements?
Heiter is a publication based on feeling good and celebrating the joy and beauty in everyday life. It’s targeted towards creative women who juggle a lot and need calm, time for themselves and inspiration in between managing all their responsibilities. The content is about intentional lifestyle and fashion choices, wellbeing, relationships (with ourselves and others), as well as creativity. Apart from content, heiter offers community workshops and events (online and in-person), a free book club and The Heiter Society, a group for readers who would like to experience joy beyond the pages and connect with like-minded community members.
One of the greatest achievements was bringing out the first print publication in 2022, after 6 years of running heiter online. I had our daughter (our second child) on the same week, which seems a bit crazy looking back on it now! Seeing heiter suddenly stocked at some of the most renowned magazine stores, some of which I admired during my studies, felt like a dream come true. The cost, time and energy that goes into print is immense, and it meant so much to me to hold the first edition in my hands.
Where can readers find Heiter Magazine?
The best place to go is our website, where you can find our online shop, upcoming events, and the magazine blog, which we update regularly. I’m currently running a crowdfunding campaign so that we can start the production of Issue 3, and the new issue can be pre-ordered through the campaign.
Last but not least, you can find heiter on Instagram.
